• Katherine Carbonaro

Astro Weekly News | NOV 7th - 14th

Updated: Nov 6



Astro Promotion Calendar & Marketing Materials


November is chock full of holidays that pair perfectly with Astro Offers, Sharing the Love Adoption Programs, and My Promotions. Astro has added new Astro Templates and Astro Images to your Marketing Suite that you can use to showcase your store's special promotions for the month.


Click the image to learn more about each holiday and the fun ways you can use it to promote your store!




Webinar | BARK! Session: Learn How to Build Customer Loyalty & Generate Holiday Sales


Astro is super stoked to be a guest on the eTailPet BARK! series. Click the image below to find out more and register for the webinar. Or sign up via their Facebook Event.

eTailPet is an eCommerce platform that is fully integrated with Astro Loyalty. Their intuitive platform allows your customers to browse your inventory in real-time and purchase items from your store all from the comfort of their homes 24/7. They can find and redeem Astro Offers, add purchases to and redeem free goods from their Frequent Buyer Cards, and earn and spend Loyalty Points. Get your online pet store up and running today and make money while you sleep! Request a demo today and use Promo Code: ASTRO at Sign-up!



"Astro Loyalty is committed to independent pet retailers more than ever, which is why we are footing part of the bill to get you up and running with eTailPet! Use the ASTRO promo code to sign up for a steeply discounted 2021 Annual Plan with eTailPet and we will pay for the remainder of 2020 to get you online in time for the Holidays! Pet parents need a safe, contactless way to shop and support local this holiday season, get started with eTailPet." ~ eTailPet


Astro Blog | Education is the Key to Loyalty


An educated customer is your best customer. They are interested in nutrition, health, and enrichment when it comes to their pets. They typically feed high-quality foods like raw and other species-appropriate bioavailable diets, and they incorporate supplements into their pets' nutrition routines. They do their research, they ask questions, and they are more likely to shop local!


When you contribute to the education of your customers, you empower them while establishing yourself as a source of knowledge. As your customers' wisdom grows they become pet nutrition ambassadors in their communities and they can't help but spread your gospel of holistic health to their friends and family. This results in word-of-mouth referrals for your store delivered by pet people who know what they are talking about, and who consider you their teacher.


On the Astro Loyalty Blog you will find Loyalty in Action articles that are full of information relating to pet lifestyle, adoption, health/nutrition, and fun-facts; as well as Natural/Holistic Pet Care articles focusing more intently on topics related to holistic wellness.


Keep Your Senior Pets Healthy This November

"As days grow shorter and temperatures grow chillier, you may notice your older pet growing a little gray around the muzzle themselves. The entire month of November is considered “Senior Pet Month” – the perfect time of year to learn more about helping our old-timer pets spend their golden years in happy, healthy “You don’t look a day over four!” condition.


Whether your furry companion is a sleepy senior or a rambunctious retiree, take a look at these useful tips for improving your older pet’s quality of life" Continue...



Industry News


As a member of the pet industry, we are saddened any time we see a pet store decide to close their doors, especially now that we are all working so hard to stay afloat during this pandemic.

"Pet Valu, Inc. ("Pet Valu U.S."), a specialty retailer of pet food and supplies in the United States, today [11/04/2020] announced plans to commence a wind-down of its operations due to severe impact from COVID-19. The Company expects that all of its 358 stores and warehouses in the Northeastern and Midwestern U.S., as well as its corporate office in Wayne, PA, will close by the end of the wind-down process."

The silver lining for Pet Valu, Inc is that Pet Valu Canada is in no way impacted by this wind-down. Pet Valu, Inc. has stated that its US stores will continue to serve their customers during the wind-down process. But we can surmise that once that wind-down is complete there will be pet owners in your community without a pet store to serve their needs and that void will need to be filled. These pet owners will need to get their pet supplies from someone, we want that someone to be you - not big-box corporations or online beasts.


Offer your help to those in your community who are realizing that they will soon be without a pet store. Another thing to consider is whether there are any vacant employee positions at your store; are you able to offer a new job to someone who is losing theirs? In the end, it all boils down to helping one another when things get tough, and when done sincerely everyone wins and no one is left in the dark.



Let's Get Social! | Facebook Post to Share


In honor of Animal Shelter Appreciation Week (Nov 1st - 7th), we have created this fun post to help you show your support and get the word out. Share it on your Facebook page today!




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