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Fresh News | May 2021

Fresh News | May 2021

Greetings Astro Fam! This edition is packed with updates for you! A lot has happened since we last spoke. Check it out! This Edition Includes: Launch of Astro Marketing Suite 2.0, now with Astro Social! Pet Holiday Marketing Guide for May 2021 NEW Caru Pet Food Shop Local Frequent Buyer Program NEW Simply Kind Hearted (by Gimborn) Shop Local Frequent Buyer Program NEW The New Zealand Natural Pet Food Company Shop Local Frequent Buyer Program NEW NOBL Foods Shop Local Frequent Buyer Program NEW VetriSCIENCE Shop Local Frequent Buyer Program Launch of Astro Marketing Suite 2.0, now with Astro Social! You Asked, We Listened. Welcome to your New Suite! Check out our Marketing Suite Knowledge Base for instructional videos, webinar registration links, and previously recorded webinars. Pet Holiday Marketing Guide for May 2021 Your Holiday Marketing Guide for May 2021 is posted to the Astro Blog. This article outlines the Featured and Holiday Marketing materials in the Astro Marketing Suite and provides background information about each holiday. Several of these holidays also include Astro Offers Pairings! Don't miss out on these marketing opportunities! New Exclusive Shop Local Frequent Buyer Programs on Astro! We've added not one, not two, but FIVE new Frequent Buyer Programs for you and your customers to participate in. Here we go! Caru Pet Food We are really excited to have Caru as a new member of the Astro Fam! They recently launched a new Shop Local Frequent Buyer Program in both the USA and Canada. Caru's foods are phenomenal and based on the homecooked model. Their pledge to providing pets with the best food possible is refreshing. Caru's ingredients are 100% Human Grade (I've sampled their Chicken Stew personally, lol). And they are not just saying this, they are verified. The meals are made in small batches and packaged in environmentally conscious Tetra Paks (which are so easy to open and store!). Personally, my favorite thing about this brand is their origin story. Caru was started by Pamela and Adrian Pettyan. Caru is named for Karu, their Golden Retriever. He suffered from chronic ear infections. To remedy this their veterinarian suggested a homemade diet consisting of pure, healthy, nutritious food. From the day we switched Karu to this new dietary routine, we found that he was more playful and healthy. From our health care background, we couldn’t understand why there weren’t pet food products at our local stores that were as good as what we could make at home. So in close collaboration with an accomplished animal Ph.D. nutritionist, we created a complete line of nourishing meals and treats that look, smell, and taste as good as homemade food. It breaks my heart to learn that Karu is no longer with us. He used to accompany his owners on store visits and would help them educate retailers about their foods. I had the pleasure of meeting him on one of these visits. Caru Pet Food | OFFICIAL Frequent Buyer Program - Buy 12 Get 1 FREE Dog & Cat Frequent Purchase Program. Buy 12 Caru products and Receive One. Items are grouped according to Species (Dog/Cat), Size Range (S/M/L), and product type. The Free product will belong to the same group as the 12 qualifying purchases and it will be Lesser than or Equal in Value compared to the Least Valued Item Purchased, and must have been previously purchased to qualify as a free item. Card punches expire after 12 months. This program is available in both the USA and Canada! Simply Kind Hearted by Gimborn Simply Kind Hearted has been an Astro Partner for a couple of months now. They have been actively participating in Astro Offers, and have a new Offer coming up in June. Their programs are available in the USA and Canada. Simply Kind Hearted's treats are super unique. They are made with human-quality ingredients and contain nutrients to promote a proactive health and wellness routine. Simply Kind Hearted Squeezables treats are made with premium oils that contain Omega 3 & 6 to promote overall well-being and every day bonding moments. Simply Kind Hearted treats taste great straight from the tube, on your finger, or on food as a topper. Let your fur kid choose. You know your four-legged bundle of joy deserves something as pure as they are. We understand because we’re pet parents, too. Our treats are made from human-quality ingredients and backed with more than 160 years of expertise. With a natural premium oil base for a flavor pets love and nutrients for optimal nutrition, Simply Kind Hearted treats are as unconditional as the love you share. Simply Kind Hearted | Official Frequent Buyer - Buy 9 Get 1 Free Dog and Cat Treat Frequent Buyer Program. Buy any 9 Squeezables or Lickable Treats Get 1 FREE. Items are all together on one card, equal or lesser value. Milk Replacers and Munchables are excluded from this offer. This program is available in both the USA & Canada! The New Zealand Natural Pet Food Company The NZ Natural Pet Food Co. only just recently joined Astro Loyalty and we are thrilled to have them! They've started off strong with a very enticing Shop Local Frequent Buyer Program for both the USA and Canada. They offer a high-quality line of freeze-dried and air-dried diets for dogs (WOOF) and cats (MEOW). Their food and treats are manufactured in small batches in New Zealand and they support fair trade and local sourcing. Their formulas include simple and nutritional ingredients including cuts of meat, assorted organs, bones, fresh vegetables, honey, tripe, and my favorite supplemental ingredient - green-lipped mussel! Personally, I would like to try some for my cats (I already call their food MEOW Food, lol). Their FAQ section of their website is a great resource of answers to common questions pet parents ask when they first come into contact with a raw pet food diet. We created The New Zealand Natural Pet Food Co. out of a desire to give pet parents (like us!) a convenient and safe option to feed their pets a wholesome and complete diet, as close to raw as possible. We want our animals to not just live and survive, but to thrive. WOOF and MEOW (our dog and cat food ranges) are designed around the daily rituals of caring for your pet’s body, skin and well-being, but with a dietary balance. Our premium pet food range uses fresh whole ingredients, which are brimming with earth-grown goodness. New Zealand Natural Pet Food Company | OFFICIAL Frequent Buyer Program - Buy 10 Get 1 Free Dog & Cat Freeze-Dried and Air-Dried Food and Treats Frequent Purchase Program. Buy 10 Bags of Food or Treats and Receive One Bag Free. Items are grouped according to Species (Dog/Cat) and Size Range (S/M/L). The Free Bag will belong to the same group as the 10 qualifying purchases and it will be Lesser than or Equal in Value compared to the Least Valued Item Purchased, and must be one of the items purchased to complete the card. This program is available in both the USA and Canada! NOBL by Guardian Pet Food Company NOBL Foods! Their name says so much, I dig it! NOBL joined the Astro Fam just last month and launched their first-ever Shop Local Frequent Buyer Program in the USA. As you can see, they have "Kicked The Crap Out Of Kibble" and made dog food with freedom in mind. These are awesome meals to take on adventures. They contain everything a dog needs and nothing they don't. As tested by a third-party lab, our canine food bars were shown to be more than 90% digestible. For example, if your dog eats one 2oz. bar, it has been shown that 1.862oz will be digested and used by the dog. This leaves 0.138 ounces in urine and fecal matter. Over the course of one year, that ends up being just about 3lbs of waste. NOBL Foods | Official Frequent Buyer - Buy 12 Get 1 Free Dog Frequent Purchase Program. Buy any 12 bags of NOBL Canine Food Bars (10pk) and Get One Free. Items are all together on one card. Customers must complete and redeem their cards within 12-months at one retail location or store. This program is available in the USA! VetriSCIENCE VetriScience and PetNaturals have been partnered with Astro Loyalty since the start of 2021. PetNaturals launched its first Frequent Buyer Program in February of 2021, this was also accompanied by an Astro Offer in April. PetNaturals plans to launch more Offers later this year. This is VetriScience's first Frequent Buyer Program, and it's a generous one at that. But that's not surprising since VetriScience is a generous company. Have you heard the story of Lucky Tim? Lucky Tim, "formerly known as Tiny Tim" a yellow Lab puppy who was born with a defective leg. His vet has determined that the best opportunity for Lucky Tim to live a normal life is to have his front leg amputated at the shoulder. VetriScience jumped in and graciously contributed to his care. VetriScience has been family-owned and operated in Vermont since 1972. For over 40 years they have been formulating high-quality supplements for our companion animals. Their supplements range from general wellness, to calming, to immunity, to digestive, to joint support, and absolutely everything else in between. VetriScience® is proud to be among the first to introduce the use of integrative therapies into veterinary practice, as well as the first company to use glucosamine and the green-lipped mussel in a hip and joint supplement for animal use. Check out their Brand Media Library in the Astro Marketing Suite for additional training materials to hang up in your store, such as this flyer displayed above. VetriScience | OFFICIAL Frequent Buyer Program - Buy 6 Get 1 FREE Dog & Cat Supplement Frequent Purchase Program. Buy 6 Supplements and Receive One Supplement Free. Mixing and matching between all items is allowed. The Free Item will be Lesser than or Equal in Value compared to the Least Valued Item Purchased.

Pet Holiday Marketing Guide | May 2021

Pet Holiday Marketing Guide | May 2021

Month-Long Observances National Pet Month. (US) National Foster Care Month. Responsible Animal Guardian Month. Pet Cancer Awareness Month. Sponsored by Pet Cancer Awareness and the Blue Buffalo Foundation for Cancer Research. Week-Long Observances May 2-8: American Humane’s Be Kind to Animals Week. This week-long event has been celebrated since 1915. Always the first full week of May. May 2-8: Dog Anxiety Awareness Week. Founded by Assisi Animal Health. May 2-8: National Pet Week. Always held the first full week of May by the American Veterinary Medical Association. One-Day Holidays May 2: Mayday for Mutts. First Sunday in May. May 3: National Specially-Abled Pets Day. May 4: May the 4th Be With You May 5: Cinco de Meow May 8: National Dog Mom’s Day. Second Saturday in May. May 10: German Shepherd Day. May 14: International Chihuahua Appreciation Day. May 20: National Rescue Dog Day. May 28: Feast Day of St. Bernard of Montjoux. The patron of hospices at two Alpine passes, later to be named Great and Little St. Bernard passes. The hospices were home to–you guessed it–St. Bernard dogs who were trained to find lost travelers. May 30: International Cavalier King Charles Spaniel Day. May 31: Memorial Day Month-Long Observances National Pet Month If you're thinking, "Wait a minute, wasn't it just National Pet Month last month?" you're absolutely correct. My first thought was every month should be National Pet Month, but this will do. 😸 The awesome thing about this holiday is that it's not exclusionary. ALL Pets are celebrated, as they should be. This means you can pair this holiday with any promotion or Offer you are running. You can use it to share any fun, health, or wellness facts that you've been itching to mention. Marketing Materials: Holiday Template with Offer Elements, Offer Flyer Link, and Sharing the Love Flyer Link / Optimized Astro Social Image under Astro Media > Lifestyle > Holiday National Foster Care Month National Foster Care Month brings awareness to the good work that foster pet parents are doing in their communities. You can use this holiday to highlight the foster heroes you've come to know. Make sure you are communicating with the Fosters, Rescues, and Shelters in your community so they know to tell their newly completed families about your Sharing the Love Programs. Sharing the Love is a great way to help further the cause of pet adoption while ensuring pets get off to a healthy start in their new homes! Marketing Materials: Holiday Template with awareness info and Sharing the Love Flyer Link and Single Promo/Offer Element for a My Promotion / Optimized Astro Social Image under Astro Media > Lifestyle > Holiday My Promotion Idea: Create a My Promotion for a $/% discount on food or supplies for Fosters. Or create a My Promotion to organize a Food/Supply Drive - If a customer donates a bag of food they get %/$ Off their personal purchase. Responsible Animal Guardian Month What tips can you share with your customers about being Responsible Animal Guardians? Do you offer any services or classes related to pet care? Do you ever invite nutritionists to give a guest talk? What about your favorite raw-food rep? This is an ideal time to run a My Promotion that would showcase a service that you offer that would educate your customers, and make them better pet parents. This could be a Nutrition Consult or a Leash Walking Class. You could even open it up to young people. This is a great holiday to use to feature your Offers and Promotions that highlight supplements and flea/tick preventatives. These extras can make all the difference in the world when it comes to pet health. Marketing Materials: Holiday Template with Offer Elements, Offer Flyer Link and Single Promo/Offer Element for a My Promotion / Optimized Astro Social Image under Astro Media > Lifestyle > Holiday Pet Cancer Awareness Month Sponsored by Pet Cancer Awareness and the Blue Buffalo Foundation for Cancer Research. Many pet parents are unaware that pet cancer is so prevalent among our furry family members. In fact, cancer is the #1 disease-related threat to the lives of our dogs and cats, with millions of pets being diagnosed every year. But there is still hope. For over 15 years Blue Buffalo has helped lead the fight against this devastating disease, helping raise more than $30 million. While researching this holiday we found another organization that is bringing awareness to pet cancer and offering solutions to families in need. The Brodie Fund raises money to offer financial assistance, through grants, to families who have pets fighting cancer. Brodie was a part of our family and patriarch of the four fabulous felines in the William’s clan. Brodie was also a warrior, a cancer warrior. He was the co-founder of Team Brodie and the inspiration for The Brodie Fund. Both groups offer unique ways to donate to a good cause - whether that is cancer research or contributing to grants to help families afford their pets' treatments. Marketing Materials: Holiday Template with Awareness Info / Optimized Astro Social Image under Astro Media > Lifestyle > Holiday Week-Long Observances May 2-8: American Humane's Be Kind to Animals Week Building a better world for all of us begins with a few simple actions and American Humane, the country’s first national humane organization, is challenging people to commit to protecting and improving the lives of millions of animals during this year’s “Be Kind to Animals Week®” (May 2-8), the oldest commemorative week in U.S. history, and the nation’s longest-running humane education campaign. Here are a few ways you can get involved and help celebrate “Be Kind to Animals Week®” Take the Pledge Adopt from a Shelter or Rescue. Commit to Kindness 365 days a year Show your support on social media #BeKindToAnimalsWeek Marketing Materials: Holiday Template with Offers and Sharing the Love / Optimized Astro Social Image under Astro Media > Lifestyle > Holiday May 2-8: Dog Anxiety Awareness Week It is important to recognize that dogs, much like humans, can experience fear and anxiety. Dog Anxiety Awareness Week was started by Assisi Animal Health. It occurs annually on the first full week of May, and it brings much-needed attention to the emotional well-being of your furry friend. In support of this initiative, this article can help provide some insight and help you recognize anxiety in your animal, in addition to understanding its similarities to human mental health response. This is an optimal time to share your knowledge of remedying anxiety in dogs. Inform your customers of any supplements or other soothing products that you carry. Marketing Materials: Holiday Template with Offers / Optimized Astro Social Image under Astro Media > Lifestyle > Holiday May 2-8: National Pet Week The month of May is also considered National Pet Month. No matter the time, no matter the place, no matter the day, our pets always make the world a little brighter. Regardless of how tough things may seem, pets eagerly provide comfort, sympathy, and unquestioned understanding when we most need it. While learning more about the origins of National Pet Week we discovered some cool symbolism reflected in the origin stories relating to the many pets in our lives. This same info was added to a Holiday Template now available for your use. Dogs: Man's best friend
Dogs have been with humankind for thousands of years as allies and protectors. They represent loyalty, nobility, service, and trustworthiness. Cats: Four-legged deities
From the Egyptian cat goddess Bastet, cats symbolize mystery, intuition, cleverness, and independence. Goldfish: The true four-leaf clovers
Kept in domestic households by the ancient Greeks, goldfish were viewed as good luck, harbingers of abundance, harmony, and strong relationships. Lizards: The original Mr. Sandman
Aboriginal culture sees lizards as the guardians of the Dreamtime, the place where the future is formed through dreaming. They are often symbolic of analysis, purposeful change, and rest. Horses: Graceful dancers
Horses have been imbued with meaning and power for centuries, from Celtic culture to modern indigenous peoples. They symbolize unbridled energy, freedom, grace, and strength. Marketing Materials: Holiday Template with Offer Elements, Offer Flyer Link, Sharing the Love Flyer Link, and a Social Media prompt / Optimized Astro Social Image under Astro Media > Lifestyle > Holiday Social Media Fun: Ask a Question and invite your customers to share - "What does your pet, or pets, symbolize in your life?" This question was added to the Holiday Template now available for your use. Or it can be added to an Astro Social Post as the caption. One Day Holidays May 2: Mayday for Mutts To shine a light on the millions of dogs entering U.S. animal shelters every year, Karen Derrico, the author behind the book Unforgettable Mutts: Pure of Heart Not of Breed, has found this first Sunday in May as National Mayday for Mutts. This event is being made possible by various animal shelters, humane organizations, and pet-related businesses. These groups are promoting the adoption of dogs that are of a mixed breed. All of these events will happen during the whole month of May – so, while yesterday was the “official” day – the entire month is focused on bringing awareness to the need to adopt mix-breed dogs (lovingly called Mutts!) To find out more about National Mayday for Mutts check out this informative article by Porch Potty. Marketing Materials: Holiday Template with Offers & Sharing the Love / Optimized Astro Social Image under Astro Media > Lifestyle > Holiday May 3: National Specially-abled Pets Day Specially-abled Pets Day {formerly Disabled Pets Day} celebrates these amazing and heroic animals, helps to educate the public about caring for disabled pets and finds homes for orphaned, specially-abled pets. Founded in 2006 and internationally embraced, the decision was made to change the name when founder, Pet & Family Lifestyle Expert, and Animal Rescue Advocate, Colleen Paige felt that it just didn't fit. "The name held too negative a connotation, said Colleen, because these pets are very able! Pets that become challenged due to disease, birth flaws or injuries, tend to develop greater senses than your average pet. Most of the time, it's as if they never had to readjust to life...and we need to keep up with them!" Celebrated nationally and internationally on May 3rd annually, National Specially-abled Pets Day encourages adoption always and for people who would like to bring a new furry family member home, to consider a specially-abled pet. Marketing Materials: Holiday Template with info / Optimized Astro Social Image under Astro Media > Lifestyle > Holiday May 4: May the 4th Be With You Here's a fun holiday that's just a goof. Use it as an opportunity to share any info you have on training classes. Or information on your boarding services. Or maybe you have a giant display of Star Wars-themed toys! Or you can simply use this holiday to showcase some of your favorite training treat Offers. The outer ring is the limit with this one! Marketing Materials: Holiday Template with Offers / Optimized Astro Social Image under Astro Media > Lifestyle > Holiday May 5: Cinco de Meow This is a fun holiday to celebrate on your social media. Ask your customers to post pics of their cats at their cattiest - maybe mid-meow! Use the Astro Holiday Template provided to showcase your cat-themed Offers. You could also insert a cat fun fact or two in there or include info about a new product you are excited about. Cat bow-ties, water fountains, cool cat trees, exciting catnip toys, bunny kick plushies, etc! Marketing Materials: Holiday Template with Offer Elements, Offer Flyer Link, and Social Fun / Optimized Astro Social Image under Astro Media > Lifestyle > Holiday / New cat-themed images added to Astro Media > Lifestyle > Buttons & Banners & Astro Media > Social Media Social Media Fun: Ask your customers to share a pic or story of their cat and tag your social pages. Use the Holiday Template provided or use Astro Social to post one of our many optimized images with a caption. May 8: National Dog Mom's Day Celebrated on the second Saturday of May, National Dog Mom's Day celebrates the chillest moms of them all - dog mamas! Fun Fact: National Dog Mom's Day was founded by DIG - The Dog Person Dating App. And yes, it does exist! 😸 This holiday celebrates Dog Moms and their unwavering bond with their dogs. Our dogs are our family members. We adopt them as puppies, adolescents, or fully mature dogos with a bit of baggage. Despite them being completely different species, we find common ground, a connection, and bond like families do. They know our moods, and we know theirs. We care for them, protect them, and share an endless loyalty with them. Marketing Materials: Holiday Template with Offer Elements, Offer Flyer, Sharing the Love Flyer, Social Media prompt / Optimized Astro Social Image under Astro Media > Lifestyle > Holiday Social Media Fun: Invite your customers to share a Mom & Pup pic of them and their dog, or a dog mom in their life and her dog. May 10: German Shepherd Day Some dog breeds have a firm and lasting hold on the public’s heart and consistently place in the top 10 of the ranking of most popular dogs. The strong and noble German Shepherd Dog (GSD) is one of these lasting favorites. In fact, for the past ten years, the German Shepherd has been the number two most popular dog in the United States, and it’s been in the top 10 for decades. We found some cool fun facts to share. Check out the AKC's article, Top 10 Facts About German Shepherd Dogs. In addition to fun facts, some fun toys to share with your GSD guardians are hide-and-seek toys and puzzle toys. These types of toys entertain a GSD's mind and their sniffer. As a herding breed, they would also be fans of Treibball. German Shepherds and GSD mixes are #7 on the Top 10 Dog Breeds Found in Shelters list, so they make ideal candidates for your Sharing the Love adoption rewards. These Dog Treat Offers pair perfectly with puzzle toys and can serve as training rewards. Marketing Materials: Holiday Template with Fun Facts, Offer/Promo Elements, Offer Flyer Link, and Sharing the Love Flyer Link / Optimized Astro Social Image under Astro Media > Lifestyle > Holiday May 14: International Chihuahua Appreciation Day Get excited this May to celebrate all of the joy Chihuahuas bring into our lives. The 14th is International Chihuahua Appreciation Day, and there’s no better time to read about this beloved breed’s history and personality traits. Chihuahuas were named after the Mexican state of Chihuahua, where this short-haired pup was discovered sometime in the mid-1800s. American visitors to Mexico loved these little dogs so much that they decided to bring them back to the states. Chihuahuas are the smallest breed on Earth, but they are big when it comes to personality. Weighing only three to six pounds and standing about five inches high, the Chihuahua is a lot of dog in a very little package. Chihuahuas are #8 on the Top 10 Dog Breeds Found in Shelters list, so they make ideal candidates for your Sharing the Love adoption rewards. Chihuahua owners would appreciate accessories that will help keep their beloved little guys close - such as tote bags and pet slings. They would also love little treats to comfort them on their journies together. Marketing Materials: Holiday Template with Fun Facts, Offer/Promo Elements, Offer Flyer Link, and Sharing the Love Flyer Link / Optimized Astro Social Image under Astro Media > Lifestyle > Holiday May 20: National Rescue Dog Day On May 20, National Rescue Dog Day recognizes all the benefits of allowing a four-legged canine to adopt you into their immeasurably lovable life. According to the ASPCA, approximately 3.3 million dogs enter shelters every year. When these abandoned and abused animals find their way to a shelter, each one needs a forever home. They’re Rescue Dogs! Rescue dogs often overcome extreme obstacles and yet provide comfort, security, and friendship as family pets. As emotional support companions, rescue dogs help to relieve anxiety, depression, and PTSD among the military or those who suffer from mental illness. They make excellent teachers, too. Rescue dogs show children about caring and kindness. This is a great holiday to bring attention to your involvement in Sharing the Love while encouraging those in your community to adopt. Marketing Materials: Holiday Template with Info and Sharing the Love Flyer Link / One Optimized Astro Social Image under Astro Media > Lifestyle > Holiday / Multiple New Optimized Astro Social Images under Astro Media > Lifestyle > Adoption Social Media Prompt: Whenever I think of Rescue Dogs I think of the quote, "Who Rescued Who?" This question works really well to prompt rescue dog owners to share their adoption stories. Tug those heartstrings! (I'm itching to adopt another dog now that I've sat here for hours going through dog-hug photos and rescue dog poems!) May 28: Feast Day of St. Bernard of Montjoux coming soon May 30: International Cavalier King Charles Spaniel Day coming soon May 31: Memorial Day coming soon

Adopt a Shelter Pet Day

Adopt a Shelter Pet Day

April 30th is Adopt a Shelter Pet Day, the perfect time to celebrate all the love that we get from our amazing companions and a day to bring awareness to pet adoption! A Second Chance The American Pet Products Association (APPA) reported that only 23% of dogs and 31% of cats in the US are acquired through adoption. This means that the majority of household pets are bought from breeders and private parties, found as strays, or gotten through other methods. One source shows that of the 6.5 million animals that enter the shelter system every year, 1.5 million are euthanized. These statistics are definitely troubling, but aren't meant to be discouraging. Fewer and fewer pets are being euthanized with time and as more states and shetlers become “no-kill”. One way to reduce the number of euthanizations even further is to get more pets out of the shelters! When you give a shelter pet a new home, you aren’t just giving it another chance to be happy and loved, but another chance at life. It’s also good to keep in mind that shelters and humane societies often take in smaller critters such as guinea pigs, rabbits, and birds that are looking for new homes. These animals can be stuck in shelters for years because people are usually unaware that their local humane societies even have them! A Forever Friend Shelter pets have a special place in our hearts. They’ve often been through a lot, and they have a great deal of love and gratitude to give. The joy and excitement of a dog walking out from the shelter with its new human is a sight to be seen. Cats are often known for being more aloof and withdrawn in the beginning, but that just makes it all the more satisfying and meaningful when they curl up on your lap for the first time! Of course, every animal has their own unique personality, which makes it all the more likely that your perfect match is waiting for you in one of your local shelters! The loyalty and love that you receive from a pet is unparalleled, and when you adopt, you make a forever friend. On Adopt a Shelter Pet Day, go look through your local shelter if you’ve been wanting to adopt a new friend. You could also volunteer at a humane society, donate some old blankets or dog toys, or simply remind a friend that they should adopt instead of shop. If you’ve decided to give a loving animal a second chance, check out our program Sharing the Love, where you get rewarded for adopting with free food, treats, and pet supplies. Hug your pets extra tight today, and remember to share the love!

Celebrate Earth Day Every Day

Celebrate Earth Day Every Day

Astro Loyalty has helped thousands of neighborhood pet shops in the USA and Canada vanquish their paper card loyalty programs and replace them with digital ones. Since the birth of Astro, over one hundred pet brands have officially launched shop local programs on our platform. So far, we've helped several national and international pet supply brands retire their antiquated paper card programs entirely. Thus, removing the need to print the millions of paper cards that used to be necessary to publish these nationwide programs. On the other end of the spectrum, we've helped numerous local pet supply brands launch new loyalty programs. Since no paper is required, publication of these reward programs is now attainable to all brands, no matter how small. Astro provides our partners with economic and environmental ways to issue rewards to their loyal customers. Astro Loyalty is exceptionally proud of our ongoing accomplishments. We hope that one day every local pet store and its brand partners will adopt our intuitive and customizable digital loyalty platform. Together we reward pet owners for their ongoing loyalty to their neighborhood shops. As our partnerships blossom, we will see our communities and pets grow healthier and more robust. We would love to take this opportunity to show some love to some of our brand partners who have special Earth Day Offers available for their shop local customers this week! Healthy Pet Healthy Pet has been producing natural pet products from reclaimed, renewable materials for over 30 years! They are continually striving to reach new goals to maintain and improve in all aspects. To name just a few of their environmental practices: Upcycling millions of pounds of unused paper and wood fiber every year that may otherwise end up in landfills Recipient of the Northwest Clean Air Agency (NWCAA) Gold & Platinum Awards
For compliance with clean air practices Driving Toward Zero Waste (TZW)
Realizing near-zero waste at near-zero cost; recycling multiple waste streams at both facilities Water conservation practices: Over 50% of our water used for manufacturing purposes is recycled and reused There's even more... ökocat® ökocat®, derived from öko, the German word for eco, is made using recycled wood and paper pulp. You can't get any more environmental than that! Their litter is 99% dust-free, which is far healthier for your cat. It also stops odor, clumps solid, and is flushable and biodegradable. I can't tell you how amazing it is to flush a cat turd rather than try to scoop it into a plastic bag and place it in a garbage bin. carefresh® carefresh® is Healthy Pet's line of natural small animal bedding. Their bedding is also comprised of recycled wood and paper pulp. Dust can be deadly for small animals, and since carefresh is 99% dust-free it is far safer for those little guys. Their bedding is also pillowy soft and able to prevent odors for 10-days. Nature's Logic Another one of our buddies, Nature’s Logic, is a founding sponsor of Free the Ocean, a website dedicated to removing plastic from our oceans. All of their Distinction bags are certified plastic neutral. They are also Champion Level Members of the Pet Sustainability Coalition. Through their Clean Food, Clean Energy program, for every pound of food they sell, they buy 1 kWh of renewable energy to help power the future. Their headquarters is powered by 100% renewable electricity and so is the manufacturing of all of their bags and kibble. And that's just the tip of the iceberg, click here to find out more about their sustainability practices. Sustainably Yours by Petfive Brands Petfive Brands is the proud creator of a sustainable cat litter purr-fectly dubbed Sustainably Yours. Sustainably Yours is made from corn and cassava, two crops that are completely natural, renewable, and biodegradable. Besides bringing you and your cat a natural, 100% sustainable litter, Sustainably Yours is doing its part to protect the planet by donating a portion of every purchase to help support the Rainforest Trust. This organization acquires acreage in threatened rainforests worldwide to protect and sustain natural habitats. Over 18 million acres have been rescued since 1988! Find out more about Rainforest Trust’s global conservation projects. Open Farm Open Farm is the first pet food company to introduce a nationwide recycling program. Did you know over 95% of pet food bags are considered unrecyclable? That’s why Open Farm created the first nationwide bag recycling program to help manage our environmental footprint. With TerraCycle® they provide a free and easy way to recycle Open Farm bags into new upcycled products. Currently all their Dry, Freeze Dried, Bone Broth, Treats, and Gently Cooked packaging is recyclable through Terracycle. You can set up a TerraCycle recycling station at your store and help cut down on carbon emissions by consolidating your shipments. Here's how to get started. The Un-Losable Loyalty Card: The Astro Mobile App The Astro Loyalty Mobile App is a Free tool available to all Astro Members. Neighborhood Pet Shops are able to customize their store's Mobile App with their own logo and color pallet. Astro Pet Owners are able to log in to their Neighborhood Shop's Mobile App and access their loyalty information. This is un-losable loyalty at its finest! No more paper punch cards that disintegrate in your wallet or get left who-knows-where. Finally, no more losing out on your earned rewards or missing out on hot Offers! Pet Owners, sign up at your LOCAL pet shop today and go paper-free when it comes to your shop local loyalty!

How to Cater to the 7 Common Types of Pet Retail Customers

How to Cater to the 7 Common Types of Pet Retail Customers

When you shop, do you spend hours looking at product reviews before going out to purchase something, or do you simply walk through a store and hope to find a product that you like? Your pet retail customers probably do both of these, as well as several things in between. One of the best parts of working in the pet retail business is getting to meet so many unique people (and their pets!), but in order to cater to a variety of customers, several different marketing materials and communication methods are needed. So, what are the most common types of pet retail customers, and how should you get their business? One of our integrated POS partners, Vend, does a great job of identifying some of the most common kinds of retail customers. We'll talk about 7 of them in this article to give you a good idea of the people you might meet in pet retail. The Wanderer This customer might seem aimless or say that they're "just browsing" after being asked if they need any help. If they brought their dog with them, they might be out to socialize or briefly escape the confines of their home. In general, a good rule of thumb is to greet them and offer their pup a treat. Start by asking if their pup has any food allergies. This serves two functions: (1) Obviously, you want to make sure that whatever you offer their dog is safe for them to consume. (2) Maybe this pet owner never considered whether their dog has food intolerances? Or if their dog does have dietary restrictions this lets them know you can cater to them. Either way, you have started a friendly conversation and are well on your way to getting to know one another. In general, you also want to keep your store aesthetically pleasing and maintain a walkable floor plan. This helps move the customer through the store and build their curiosity as they explore. Displaying new or popular products in a visible location, and posting signage advertising your in-store loyalty programs are also excellent ways to get these customers engaged. While placing enticing chew bar treats at the dog-sniffer level is a great way to involve their dog in the experience. Dogs have an EXCELLENT memory when it comes to treats and interesting smells. I have met numerous dogs (including my own) that recall every treat experience they've ever had. They are even able to navigate themselves to the locations where those experiences originally occurred in hopes of a "repeat-treat." If your pet shop is located in an area where pet owners often walk their dogs make sure you always have free treats to hand out! The neighborhood dogs will drag their owners to your doorstep every time. Confused or Indecisive These customers may feel that they don't have enough information to make a confident purchase, or perhaps they're being overwhelmed by the many different options available in-store. These are the customers who have questions - and where there are questions, you and your staff have an opportunity to shine! To start, you want to make sure you can spot a customer who requires your help so you can approach them and offer it. Ideally, you should be able to see down every aisle when you are standing behind your register. If not, make sure there are enough staff members on the floor to interact with customers as the need arises. Keep it casual - there's no need to feel like a stalker! Greet your customers pleasantly when they arrive and let them know you are there if they need you. Often just making your presence available nearby will encourage your customers to speak up. Keeping your customers informed of your products and services before they enter your store is also essential. You can keep them up to speed via a monthly newsletter, a blog, your website, or your social media feed. Communicating valuable information and educational content to your customers reinforces your role as a knowledgeable resource they can go to with their questions. On a Mission This shopper may know the exact brand and quantity of cat food they need, and all they desire is to be pointed in the right direction. The main objective here is to help these mission-based customers find their desired target as quickly as possible. A practical method for catering to these shoppers is hanging up printed materials and clear signage to direct them to the necessary location with no hassle. Since ease of purchase is usually crucial to these shoppers and they generally already have an idea of what they want, it is also beneficial to streamline the purchasing process through e-Commerce, which is available via Astro Lotalty's partners eTailpet and PetShop360. This way, customers can avoid unnecessary in-store searching and order products quickly online. The Showroomer These types of shoppers enjoy looking at and trying out products firsthand. They may come to your store to compare quality, functionality, and price with other stores or online retailers. These customers often require one-on-one attention. If you offer it and spend time with them, they are ten times more likely to commit in-store than leave and purchase that same item online. Often big-ticket purchases will attract showroomers - pet beds, cat trees, horse saddles, etc. - since seeing these items in person can help the shopper decide whether this item will suit their needs. You will also often find these customers shopping for items that require some sizing or customization to their pet, such as beds, crates, or harnesses. Helping a customer size a product for their pet is an invaluable service to provide. Remind your customers that you offer these services by putting up signage or verbally communicating it to customers when they are in your store. Consider running an on-going promotion that states, "All Harnesses Include a Complimentary Fitting & Walking Demo" to make sure pets are correctly fitted and their owners understand basic leash walking skills. Add a 30-day guarantee for good measure. This promotion may seem evident to us industry insiders - you may be thinking, "um, we do that already," but the secret is making sure your customers know that. Any promotion that increases your brand's awareness is "fitting" in my book! Bargain Hunters & Frugal Shoppers Not overly concerned with brands or extra features, this type of customer is looking for the best deal. Even if you cannot match prices with some of the big box stores, you can still market your special promotions and offers. Printed marketing materials and well-placed shelf-talkers regarding Astro Offers can help grab a bargain hunter's attention and direct their interest to the products they are most likely to buy. A mobile app is an excellent option in this case, as customers can track their purchases when they shop with you and see how much their loyalty rewards have saved them. Their app also allows them to view new offers that cater to their specific needs, saving them even more money in the long run. Inform your customers about your loyalty programs and encourage them to download your customized app by hanging attractive signage with QR codes in your store. Another effective marketing strategy for these kinds of customers is using our Marketing Suite to share digital campaigns via Email, SMS Text Messaging, Social Media, and App Notifications. This keeps frugal shoppers in the loop on the newest promotions and ensures that they are the first to know about savings opportunities. Did you know the Astro Mobile App is free to use for both the Pet Owner and the Astro Retailer? You can't get any more frugal than free! The Educated & Well-Informed The internet gives pet owners the means to research topics related to their pet's health and well-being. But we all know the internet can be a vast space of both good and misinformation. Therefore it is essential to secure your role as a trusted source of information for these knowledge-seeking customers so you can help guide them when needed. Does your store carry alternative diets such as frozen or freeze-dried raw foods? What about supplemental foods such as fermented goat milk or bone broth? How about holistic or homeopathic supplements? I'm sure there are countless wellness items in your inventory that you could educate your customers on. Consider creating eye-catching signage to hang in your store, or check your Astro Marketing Image Library for some brand-submitted educational signage. Create social posts and Astro Campaigns to share informative articles and your own experiences with pet nutrition with your community. Give your customers the gift of knowledge! The internet also allows shoppers to conduct extensive research into your store, services, reputation, reviews, prices, and products before ever arriving at your door or placing an online order. You have the key to write your own online story - your happy customers! Happy customers leave positive reviews; they are also far more likely to refer their friends and family to your store - these are the customers that become your Regulars. Your Regulars ❤ Your repeat customers come back for a reason, and if you talk to them enough, you're likely to figure out what that reason is. Once you do, continue doing it! Though it may be easier to engage with and sell things to repeat customers, that doesn't mean that they should be an afterthought. Sharing digital media materials helps these shoppers keep track of new deals and products, which is often just as important to them as it would be to a first-time customer. A mobile app can help long-term customers keep an eye on their loyalty rewards progress and track their purchase history. These features serve as a reminder that their on-going loyalty translates into savings and bonuses for them. Make sure you are adding your customers' Pet Information to their Pet Owner Accounts in Astro! Add their Pet's Name, Birth Month & Year, Species Type, and Gender. This will help you send thoughtful communications such as Happy Birthday Wishes; as well as information regarding limited-time offers or invites to events that relate to their pet. Faithful customers may also appreciate an e-Commerce storefront that allows them to quickly and easily place their usual order online ahead of time. Adding a 24/7 e-Commerce storefront to your business is the perfect way to offer both personal attention and convenience to your loyal customers. What Types of Customers Frequent Your Store? Understanding the different types of pet retail customers and using customer-specific marketing methods helps expand your business and create more satisfied and long-term shoppers. What kind of pet parents frequent your store?

Fresh News | Mid-March

Fresh News | Mid-March

This Edition Includes: Pet Releaf converts their Buy 10 Frequent Buyer Program to a Buy 5! The Bear & The Rat launches a New Frequent Buyer Program on Astro! Boxiecat joins Sharing the Love! Canidae launches a new FLASH SALE for National Puppy Day! Astro Loyalty's list of POS Partners continues to grow - eTailpet launches their eTailPlus POS and PetShop360 offers full integration and ease of use. March's Holiday Marketing Guide with Astro Offers Pairings Pet Releaf Amends their Frequent Buyer Program Pet Releaf originally joined the Astro Loyalty Family back in April 2019 when they launched their original Official Buy 10 Get 1 Free Frequent Buyer Program. They were one of the very first CBD Supplement brands to join Astro, so this was very exciting! Recently they have opted to amend the purchase requirements of their original program from 10 to just 5 (😲) in an effort to give your customers an even better deal when they purchase their supplements from your store. At Pet Releaf, we control our entire manufacturing process, from seed to sale, from plant to pet. 100% of Pet Releaf's hemp is grown at our joint-venture hemp farm located in eastern Colorado. It is the largest Certified USDA Organic hemp farm in the United States and we’re the only pet company they work with! If the fact the Pet Releaf even had a loyalty program on Astro is news to you, don't miss out any longer. Go to your Frequent Buyer menu and select Available Astro Frequent Buyer or your Frequent Buyer Enrollment Grid and enroll today! The Bear & The Rat Launches a NEW Frequent Buyer Program! The Bear & The Rat has been an Astro Brand Partner for awhile now. They regularly run Astro Offers for their frozen yogurt and goat milk treats - check out their March Offer and their April Offer! Now they are venturing into the wonderful world of our Shop Local Frequent Buyer Program! Their NEW Buy 8 Get 1 Free Frequent Buyer Program is only available at Astro Neighborhood Pet Shops. Now your customers can get free cases of their cool treats when they regularly purchase cases at your store. Go to your Frequent Buyer menu and select Available Astro Frequent Buyer or your Frequent Buyer Enrollment Grid and enroll today. We also recommend that you add them to your My Brands under your Available Astro Offers tab. Curious how The Bear & The Rat stacks up against the competition? Check out this info graph. Boxiecat joins Sharing the Love and Launches a NEW Adoption Program with a Bounce Back Coupon! Boxiecat has long been an active Astro Brand Partner. They currently have THREE Shop Local Frequent Buyer Programs that cover their wide-range of products, and they run Astro Offers every month! Check out their March Offer and their April Offer. Boxiecat recently decided that they want to jump in with all four feet and participate in our Sharing the Love program. Their NEW Adoption Program rewards cat adoption with either a free 6.5lb bag of their Lightweight Air Litter, or a 16lb bag of their Premium Clumping Litter! That's plenty of litter to get adopted kitties off to the right foot. To enroll go to your Offers menu and select Available Pet Adoption Programs. The coolest part is that when a new pet owner chooses a bag of Boxiecat Litter as a part of their Welcome Home Bundle they will be emailed a Bounce Back Coupon for $5 Off their next bag of litter that can only be redeemed at your store! This gives you yet another opportunity to win over this new pet parent and make them a customer for life! There are several ways to share news about your Sharing the Love Program with your customers. The Astro Marketing Suite includes several Adoption Themed Templates that can be sent to your customers via Email, App Notification, SMS Text Message, or posted to your Social Media. There are also some Holiday Themed Templates for the month of March that are perfectly suited to showcase your Cat Adoption Programs, such as Cuddly Kitten Day. Boxiecat has a fantastic blog called the Litter Learning Center. It is a great resource to direct new cat parents to if they need some help adjusting their cat to a new litter or are uncertain as to how to set up a litter box or boxes for their cats. Canidae Launches a NEW Flash Sale for National Puppy Day! Don't let your puppy customers miss out on this extra special Offer! Enroll today and get the word out using one of our Astro Templates! National Puppy Day is a fun holiday that affords you plenty of possibilities to interact with your customers. Astro Loyalty's List of POS Partners Continues to Grow etailpet etailpet provides a highly configurable e-commerce platform to empower independent pet stores to reach their customers on a digital level. eTailPet's mission is to empower the independent pet store community with software to compete in the increasingly digital pet marketplace. While on the surface we are a customer-centric software company, at our core we are animal lovers and local pet store enthusiasts. etailpet recently launched their NEW POS called etailPlus. Check out the link below to register for a live demo! Both etailpet's e-commerce and POS system are fully integrated with our Shop Local Frequent Buyer Programs, our Astro Offers, and Astro Points. Astro will be a guest on an upcoming BARK Webinar with etailpet's retailer support team. Check back in April for links to register! PetShop360 PetShop360 has been an integrated Astro POS Partner for awhile now. Their system is fully integrated with our Shop Local Frequent Buyer, Astro Points, and Astro Offers. PetShop360 is the first full featured, cloud based point of sale system of its kind designed exclusively for pet stores. Secure, automated, and very easy to use, we have tailored our industry leading POS to meet the needs of pet stores of all shapes and sizes. Our pet shop POS streamlines the entire retail process, with features that include: Integrated Ecommerce Pre-Loaded Vendor Catalogs Inventory Management Customer Management, Tracking, and Email Marketing Detailed Reporting, Gift Card Management, and Much More We developed our PetShop360 platform to be intuitive, with all of the capabilities you need to operate your pet store, serve your customers, and create a more efficient inventory process. With instant, free updates and a low cost, PetShop360 is the best pet store POS available. March's Holiday Marketing Guide

Marketing & Promotion Guide | MARCH

Marketing & Promotion Guide | MARCH

March Holiday Guides: Adopt a Rescued Guinea Pig Month March 3: If Pets Had Thumbs Day March 13: K9 Veterans Day March 15: National Napping Day March 17: St. Patrick's Day March 23: Cuddly Kitten Day March 23: National Puppy Day March 28: Respect Your Cat Day March 30: Take a Walk in a Park Day Adopt a Rescued Guinea Pig Month This holiday is dedicated to the Guinea Pigs who have found themselves in Shelters and Rescues across our country. Many people do not realize that our shelter system takes in animals other than cats and dogs. And even though Guinea Pigs are often happily available for adoption at local pet shops (maybe even your pet shop), it's good to make your customers aware of the other options for adoption out there. And guess what? If they adopt a Guinea Pig, or two, from a local shelter or rescue, your pet shop is going to be their best resource for finding food, supplies, treats, bedding, etc - for their newly adopted piggies! Our Adopt a Rescued Guinea Pig Month article is full of info about guinea pig adoption, care, and info about local pet shops being a great resource for care materials in the years to come - including links to real Astro Offers and Sharing the Love programs available now! Marketing Materials: Astro Holiday Template with Offers/Promo Elements and Sharing the Love, Social Media, and Holiday/Facebook/Instagram Media in Image Library (these same images are available as Canva Templates). Canva Template Links: Facebook Adopt, Instagram Adopt, Facebook Happy Adoption Day My Promotion Idea: $/% Off New Home Accessories (Cage, Toys, etc) A Blog to Share: Adopt a Rescued Guinea Pig Month March 3: If Pets Had Thumbs Day This is a goofy holiday that you can use to introduce your FREE Customer Mobile App to your customers. This customizable App is available to all Astro Retailers, regardless of whether you have the Marketing Suite enabled. Without the Marketing Suite, your customers can access the App to keep track of their Frequent Buyer Card progress, their Loyalty Points (if applicable), view the Astro Offers that your store is enrolled in, and update their contact info and pet bios. With the Marketing Suite enabled, you will also be able to use Campaigns to send App Notifications to your customers who have downloaded your App. What are some of the other things pets would do if they had thumbs? It's your question to ask. Have fun with it! Marketing Materials: Holiday Template with Offer/Promo Elements and info about downloading your Mobile App., Holiday/Facebook/Instagram Media in Image Library (these same images are available as Canva Templates). Canva Templates: Facebook, Instagram Social Media Fun: Ask the question, "What would your pets do if they had thumbs?" March 13: K9 Veterans Day National K9 Veterans Day is a day set aside to commemorate the service and sacrifices of the American military and working dogs throughout history. Today's military dogs are valued as important members of their military units and even have their own retirement ceremonies, awards and medals, and memorial services. When these dogs retire from service they are often adopted by human veterans or active service military professionals. Marketing Materials: Holiday Template with Offer/Promo Elements and some facts about the holiday, Holiday/My Promotion/Facebook Media in Image Library (these same images are available as Canva Templates). Canva Templates: Facebook, My Promotion My Promotion Ideas: If you do not normally offer a military or veterans discount to your customers now is a good time to offer one. Or if you do, you could include a bonus discount or promotion for K9 Veterans specifically. Astro Offer Pairings: Any Offer that caters to a dog's health and happiness! March 15: National Napping Day If there is one thing that our pets do exceptionally well, it is nap and cuddle! This is a great holiday to promote items such as beds, blankets, cat trees with perches, cuddly plushies, calming supplements and treats, and pet jammies! I love having my pets up on the furniture with me, but they shed a lot! It wasn't until I invested in some pet blankets (waterproof - just in case!) that I was finally able to invite them up for a cuddle without any worrisome thoughts about them soiling the upholstery. (The pet hair on my clothes is another matter entirely, but one I am more willing to overlook 😊) Marketing Materials: Holiday Template with Offer/Promo Elements. Holiday/Facebook/My Promotion Media in Image Library (these same images are available as Canva Templates). Canva Templates: Facebook, My Promotion My Promotion Ideas: $/% Off Nap-cessories! Astro Offer Pairings: Calming Supplements & Treats by Austin & Kat, Earth Buddy, Holistic Hound, and Pet Releaf. Social Media Fun: Invite your customers to share pics of their pets enjoying a cozy nap! March 17: St. Patrick's Day People love any excuse to dress their pets up in festive attire, and St. Patrick's Day has one rule - wear green! Believe me, I've already started the hunt for sparkly bow ties for all of my pets! In addition to the fun and games involved with dressing up, another underlying theme is finding or protecting a pot-o-gold. What better way to help your customers preserve their gold than offering them your Astro Offers! No one can accuse these Offers of not wearing green for St. Patrick's Day! Marketing Materials: Holiday Template with Offer/Promo Elements, Holiday/Facebook/Instagram Media in Image Library (these same images available as Canva Templates) Canva Templates: Facebook, Instagram, Instagram Yappy Hour (edit to add your store's name before sharing), My Promotion (Pot-o-Gold Points with animated sparkles) My Promotion Ideas: Are you already running a Points Program? Give your customers a way to earn a Pot-o-Gold worth of bonus points to add to their current totals! Hide a pot-o-gold somewhere in your store (make it a challenge, but not impossible! - it can be anything from a sticker, a printed picture, to a cute decoration from the Dollar Store) and tell your customers that if they stop by and find it they will earn Double Points when they make a purchase! (Reach out to support@astroloyalty.com if you need help setting up your Double Points Event!) Social Media Fun: Give your customers a platform on which to show off their pet's best green attire! March 23: Cuddly Kitten Day All kittens are cuddly! This holiday is a great tool to help you market both the cuddliest of products at your store, as well as the treats and foods that cater to the cuddliest of kittens. Do you have foods that are formulated specifically for kittens? What about creating a pop-up section that showcases New Kitten Starter Kits! You could even decorate that display with images of adoptable cuddly kittens. Marketing Materials: Holiday Template with Offer/Promo Elements and info about Sharing the Love, Holiday/Facebook Media in Image Library. Canva Templates: Facebook with video My Promotion Ideas: $/% Off your favorite cuddly toys for kittens March 23: National Puppy Day Yay puppies! This is a great holiday to help you promote your Sharing the Love programs as well as showcase your puppy products that will guide them into adulthood happily and healthily. Stop the presses! Canidae is running a FLASH SALE via Astro Offers especially for National Puppy Day! While you're enrolling, check out their other on-going Offer for their new CA line - only available at independent pet shops! Marketing Materials: Holiday Template with Offer/Promo Elements and info on Sharing the Love. Holiday/Facebook/Instagram Media in Image Library (these same images available as Canva Templates). Canva Templates: Facebook with Canidae Flash Sale, Instagram with Offer, Facebook with Adopt My Promotion Ideas: $/% Off Puppy Products Social Media Fun: Invite your customers to share their puppy pics, throwback style, or current! March 28: Respect Your Cat Day Finally, the holiday that celebrates what our cats have been demanding on a daily basis - RESPECT! (Now all I can think of is a room full of cats meow-singing R-E.S-P-E-C-T by Aretha Franklin - not mad about it, kinda loving it.) This holiday gives you one final push to get your cat-themed Offers out there into the public eye. Create a fun display that showcases items that can be presented to cats as tokens of respect. I guarantee cat guardians will get a kick out of it! Marketing Materials: Holiday Template with Offer/Promo Elements, Holiday/Facebook/Instagram Media in Image Library (these same images available as Canva Templates). Canva Templates: Facebook My Promotion Ideas: $/% Off Toys and Treats that can be offered as tokens of Respect to a cat Social Media Fun: Invite your customers to share pics and stories about the ways in which they either respect their cat or how their cat demands their respect. March 30: Take a Walk in a Park Day Spring is coming and the weather is becoming more and more beautiful! It's the best time of the year to get out there and enjoy a nice walk in the park. Now is the time to think about the supplies a pet parent would need in order to make their walk in the park as enjoyable as possible! Leashes, harnesses, treats and pouches, poop-bags, water bottles, etc. This is also a great time to start offering promotions relating to any training classes you may offer for walking on a leash. Marketing Materials: Holiday Template with Offer/Promo Elements, Holiday/Facebook/Instagram Media in Image Library (these same images available as Canva Templates). Canva Templates: Facebook My Promotion Ideas: $/% Leash Training or Walking Accessories Social Media Fun: Invite your customers to share pics of themselves and their pets enjoying a walk in the park

March is Adopt a Rescued Guinea Pig Month!

March is Adopt a Rescued Guinea Pig Month!

Every animal deserves a nurturing, loving home. Since March is Adopt a Rescued Guinea Pig Month, we want to give guinea pigs the attention they deserve and provide you with some information on how to make your rescued pal the happiest they can be. Adoption No matter what kind of furry (or feathery!) friend you’re looking for, adoption is an amazing option that brings love into the lives of animals and their rescuers. Many people think that animal shelters are only for larger, more "popular" pets such as cats and dogs, but many shelters also house smaller creatures such as rabbits, rats, birds, and yes, guinea pigs. Unfortunately, since people are often unaware of the variety of animals that shelters have, they think their only option is to purchase a guinea pig. It's time to bring awareness to the diversity of animal shelters, one rescued guinea pig at a time! Housing and Care So, you want to rescue a guinea pig, but where should you start? Your new friend will need somewhere nice to live, and it's important to make sure it's the ideal home. First things first, you need to get a properly sized cage for your guinea pig. Some good guidelines to follow are: At least a 7.5 square foot cage for one guinea pig (30" x 36"). A 10.5 square foot cage for two guinea pigs (about 30" x 50"). As the number of guinea pigs grows, so should the space they have. Buying a cage with enough ground space will give your guinea pig(s) plenty of room to dig and exercise. As with most small animals, pine and cedar shavings shouldn't be used as bedding since they can contain chemicals and cause respiratory problems or other health issues. Paper bedding is recommended as it's safer, more comfortable, and better for burrowing and digging. Top Tip for Shop Local Savings! Carefresh by Healthy Pet often has Astro Offers for their high-quality species-appropriate bedding. Check out their March Offer - only available when you shop local at your Neighborhood Pet Shop. You can't have a house with no furniture! Adding hideouts where your guinea pig can sleep and feel safe and providing them with toys is essential to the emotional and physical health of your new friend. Bonding and Play In order to maintain the health and wellbeing of a guinea pig, they should have time outside of their cage every day. This includes letting them explore (with supervision) so they can work their brain, as well as giving them pets, scratches, and cuddles. Guinea pigs are social animals that enjoy companionship, so even if you are able to spend lots of time interacting with them throughout the day, you may want to get two of them at once. If you are often out of the house or there are days when you just don't have time to take your guinea pig out, you should definitely think about getting them a roommate. Diet Having continuous access to fresh hay is a must, and their food pellets should be made specifically for guinea pigs to ensure proper nutrition. Usually, these pellets are alfalfa-based, so feeding them alfalfa hay or alfalfa-based treats should be kept to a minimum, as ingesting too much calcium can cause health issues. High-fat foods with lots of seeds and nuts should also be avoided. Just like humans, guinea pigs can’t produce their own vitamin-C, so using a vitamin-C supplement is a good practice if you want to keep track of the exact amount they’re ingesting. Another way of providing your guinea pig with vitamin-C is by giving them fresh fruits and vegetables on occasion. This can also help them get the micronutrients they need in the form of a tasty treat. Some fresh fruits and veggies that are safe for your guinea pig to enjoy every now and then are: Bell peppers Romaine lettuce Carrot tops Spinach Grapes Apples Dried cranberries Before you give fruits and vegetables to your guinea pig, be sure to wash them thoroughly so they aren't ingesting any pesticides or wax. Is a Guinea Pig Right for You? If you want a social, loving, and inquisitive pet then a guinea pig might be right for you. Before making the leap and finding a local shelter, be sure to consider if you have the time and the financial means to care for a guinea pig. Just like a dog or a cat, a guinea pig depends on you to take care of them. After adopting, it becomes your responsibility to make sure that their needs are met and that they are healthy and happy. If this sounds like something you're up for and you want a curious, cuddly, and cute friend then a guinea pig is a perfect choice! When you decide to adopt, you change a life. If you're thinking of adopting, check out Sharing the Love, an adoption program that helps new pets and their rescuers get free pet food and supplies. Sharing the Love can help connect you to local pet stores that want to get you and your new friend off to a great start. Oxbow Animal Health and Carefresh by Healthy Pet both have generous Sharing the Love Adoption Programs on the Astro Loyalty Platform that reward guinea pig adoption. Oxbow rewards a free bag of Timothy Hay and Carefresh rewards a free bag of their bedding. Find a participating Neighborhood Pet Shop near you and be sure to visit after you adopt!

Astro Fresh News | Getting Ready for March!

Astro Fresh News | Getting Ready for March!

This edition includes: March Offers are here! Unveiling the NEW Astro Media Kit - Posters, Counter Mats, Flyers, Shelf Talkers & Wobblers Several NEW Brands join Astro Loyalty and launch new programs! How to Make the Most of your Astro Offers It's simple, all you need to do is ENROLL and utilize all or some of the Astro Offer Marketing Tools outlined below: Automated Marketing via the My Astro Webpage and the Customer Mobile App. Branded Shelf Talkers available for printing either while enrolling or after enrolling via your Offers > Shelf Talker menu. The Astro Marketing Suite provides you with Templates with Offer Elements on which to showcase your Offers via Campaigns to your customers. Redeemable 24/7 on etailpet - an online storefront designed for independent retailers. Retailers who utilize the Astro Offer Marketing Tools mentioned above to showcase their Offers to their customers regularly see anywhere from several hundred to several thousand dollars in additional sales each month! TIP: Marketing a Brand's Astro Offer with their Frequent Buyer Program is a great way to introduce a pet owner to a new product - you can give them a discount today via the Offer and the promise of a free good down the road when they complete their new loyalty card! The majority of the Brands on Astro have both Offers and Frequent Buyer Programs, check your Available Astro Frequent Buyer list today to make sure you haven't missed any newbies! You Asked and Now You Shall Recieve! Introducing the NEW Astro Media Kit! You guys! Are you ready for this?! Download your FREE Astro Media Kit today and start decorating your stores with signage that alerts your customers to your Exclusive Loyalty Programs such as Frequent Buyer and Offers, and gives them a QR code to download your Customer Loyalty App for FREE. Yup, your store has an APP! TIP: Take 2 minutes right now to make sure your store's Mobile App is customized and your contact info is correct. Then start printing your new signs! Your free Media Kit is a BIG one! Below is a preview of less than 1/4 of what is included! Here's what you'll get when you download... Flyers or Signs for Acrylic Stands to place beside your registers or hang up around your store --- 3 Designs with 2 color variations --- 5.5x7" & 7x11" Posters to hang up around your store or place in the window --- 2 Designs with 2 color variations --- 11x17" & 20x30" A Counter Mat to fasten to the counter beside your register --- 1 Design with 2 color variations Shelf Talkers that fold over so they can tuck under product and hang on your shelves --- 3 Designs with 2 color variations Shelf Wobblers to advertise all common variations of available Frequent Buyer Programs --- Buy 6, Buy 10, Buy 12 NEW Astro Loyalty Brand Partners! What Are They Offering You and Your Customers? Sanicat Sanicat joins Astro Loyalty and launches a brand new Buy 12 Get 1 Free Frequent Buyer Program! This program contains all formulas and sizes of their cat litter. Sanicat has a great blog full of educational materials to educate both your staff and your customers about their products. *Enrollments in this program are pending until they can be reviewed by Sanicat. If you want to expedite the pending approval process reach out to your Sanicat rep.* Everything we do at Sanicat is for the love of pets. So our new line of cat litter features proprietary Oxify™ technology and 100% undiluted Wyoming Bentonite to reduce odors naturally. Pet Naturals Pet Naturals joins Astro Loyalty and launches a Buy 6 Get 1 FREE Frequent Buyer Program for their Pet Supplements and Treats! And that's not all! Pet Naturals has committed to publishing a calendar of Astro Offers starting this April! This means more deals for your customers on regular basis. So keep your eyes peeled and add them to your My Brands on your Available Astro Offers page now so you don't miss them! Looking for tidbits of pet tips and holistic info, check out the Pet Natural's Blog. I really enjoyed this very helpful article about helping your dog overcome separation anxiety and I'm sure your customers will enjoy it as well! We're proud to offer a wide variety of pet supplements to meet your companion's specific needs. From hip and joint chews to calming supplements, Pet Naturals® has a formula to support your pet with an alternative approach to wellness. Dear Neighborhood Pet Shop, Your customers rely on your pet care knowledge but it can be a challenge to keep up with the latest trends and products in the pet health industry. We've made it easier for you to stay informed by highlighting the benefits of Pet Naturals® and VetriScience® products through our new Retailer Education Portal. Click the link in the flyer to sign up today! Thank you, Your Friends at Pet Naturals® & VetriScience®

Astro Brand of the Week: Canidae Jumps in with All Four Feet!

Astro Brand of the Week: Canidae Jumps in with All Four Feet!

Canidae's Astro Loyalty Programs - Only Available at Neighborhood Pet Shops Canidae has enthusiastically launched loyalty programs on all Astro Loyalty platforms: Shop Local Frequent Buyer - Multiple programs with all products represented! Exclusive Astro Offers - Current Offer extended through April! Introduce CA to your customers! Sharing the Love! - Multiple Adoption Programs with a Bounce Back Coupon to give you several opportunities to engage with and win over new pet owners when they adopt a pet from a local rescue or shelter! Canidae has your back when it matters most. They care about supporting Independent Retailer just as much as they care for the health of our pets. Canidae Introduces CA: Optimum Protein Tailored for Every Type of Dog! Canidae’s latest innovation, Canidae CA, offers optimum protein for every type of dog. With varying activity levels, dogs need different amounts of protein. Not sure what activity level a customer's dog fits under, Canidae has some tips and a quiz to help you match a pet with their ideal formula. Canidae CA comes in formulas for low activity (CA-20), moderate activity (CA-30), and high activity (CA-40), and is made with premium ingredients and real meat, poultry or fish as the #1 ingredient. Exclusively in the independent channel. “Canidae’s new line CA is designed to meet the needs of varying activity levels and lifestyles. Just like with people, optimal nutrition is not a one size fits all approach for dogs.” ~ Renee Streeter, DVM, DACVN Canidae CA: Only Offered at Independent Retailers! Canidae CA will not be available for purchase at Big Box stores and massive online retail sites (rhymes with Dewy & Babylon). Canidae understands that independent retailers are able to educate their customers when it comes to pet nutrition, and are thus best suited to This means that pet owners in your community will come to your store to learn more about Canidae CA! They will be thrilled to find out that you can provide them with regular Offers, such as the one above, and a Canidae CA Buy 12 Bags Get 1 Free, Frequent Buyer Program that will save up to 10% off retail! The perks to shop local never end. ❤ Canidae CA Marketing Materials Available in Astro's Marketing Suite News Images for Canidae in the Brand Media Library. Beatrix loves to take it easy. She's probably lounging in her sunny spot of the house napping or gazing out her window. She needs CA-20. Sometimes Murphy is full of energy. Other times he's happily taking up half the sofa. Whatever his mood, it's all about balance for this pup. He needs CA-30. Running, playing, and fetching - Rosco can do it all day, every day. He never stops moving, except maybe for a few "good-boy" pets. He needs CA-40. We have also added these images and some details about the new line to an educational Astro Template. This article will explain how to send your campaign from start to finish. The CA template is categorized in the Astro Template Library under Generic Offer Templates / Most Recent. Need help? Your Astro Team has your back! Email us at support@astroloyalty.com and we'll queue up the CA Campaign for you and all you'll need to do is send it!

Astro Fresh News | Valentine's Edition ❤

Astro Fresh News | Valentine's Edition ❤

Today's Edition Includes: Rogue Pet Science joins Astro Loyalty and Launches a NEW Frequent Buyer Program. Feb 14th: Valentine's Day Marketing Media & Astro Offers Pairings Canva Template for Astro Offers Social Media Campaign February's Month-Long Holiday Marketing Guide Loyalty in Action Blog | Top 5 Ways to Keep Your Dog Safe This Winter Rogue Pet Science joins Astro Loyalty! Rogue Pet Science has launched a NEW Buy 5 Get 1 Free Frequent Buyer Program for their high-quality pet supplements! Astro Retailers in the USA are invited to enroll today. (Enrollments are pending until they can be approved by a member of Rogue Pet Science.) Rogue Pet Science is an all-natural pet products company focused on natural dog supplements and vitamins to improve your dog's overall nutrition and gut health. Rogue Pet Science has an extensive blog dedicated to amassing amazing articles on pet nutrition and health. There's even a section that focuses on Gut Health, which we all know is the foundation of our pets' overall well-being. Rogue Pet Science goes beyond just Canine Health. They also offer several supplements for our hooved companions like horses, sheep, and goats! These supplements are also included in their Astro Frequent Buyer Program. Valentine's Day Marketing Materials Valentine's Day is almost upon us! We have enjoyed the social campaigns that we have seen thus far by our Astro Neighborhood Retailers. There are so many cute bakery cookies! Every year that Valentine's Day rolls around I am so grateful for my dog and cats. Valentine's Day has become a day to spoil the pets whom I love. This weekend I have plans to walk my pup to our neighborhood shop to get him a fancy cookie and get the cats something else they can enjoy throwing off counters, and I can't wait! If you haven't sent your customers Valentine's Greetings informing them of the special treats, toys, and fun things that they can gift to the pup-loves and meow-friends in their lives then now's the time to get started! Marketing Materials: Holiday Template with Offer Elements and Double Image Element to showcase your Valentine's themed goodies. Sharing the Love: This is a great time of the year to promote your Sharing the Love programs. My Promotion Ideas: $/% Off a product you Love! $/% Off any 1 product your customer loves! Social Media Fun: Invite your customers to share a love letter to their pet. Ask them to share their adoption story. Related Pet-Themed Holiday: Feb 20th is Love Your Pet Day. Holiday Template available soon! BONUS! Canva Template for Valentine's Day Offers! This template is currently sized for a Facebook Post, but you can use the Canva editor to modify it for any social platform. Click the image to grab the share link. Make sure you edit it and add your store's logo to the bottom left-hand corner (where the Big Dogs placeholder logo is located). The Offer Images can be found in your Image Library, which is housed within the Astro Marketing Suite. Or you can download the image directly from your Enrolled Offers list. February's Month-Long Holiday Marketing Guide Includes Marketing Guides, Canva Links, Astro Offers Pairings, and Social Media Campaign Ideas. Loyalty in Action Blog Article to Share The Loyalty In Action Blog was created in order to provide Neighborhood Retailers with educational materials to share with their customers. These articles were designed to help identify general pet lifestyle questions and identify local pet shops as the source for the answers to these questions. This week's blog is all about dog winter safety and what pet owners can do to ensure their dogs are safe as the weather gets chilly. When sharing this blog make sure to mention any supplies that your shop carries that fit the theme. And if you have your own tips to share, include them! How is it that cold weather comes around every single year, but somehow it feels like we're always unprepared for it? While you're shuffling through boxes in storage searching for your homemade Bernie-Mittens, or shopping for a new scarf, be sure to take some extra measures to keep your dog safe and comfortable this winter. From hypothermia and frostbite to injured paws and antifreeze poisoning, there are a lot of things to watch out for in the colder months. Read the tips below and show winter who's boss! - Top 5 Ways to Keep Your Dog Safe This Winter

Top 5 Ways to Keep Your Dog Safe This Winter

Top 5 Ways to Keep Your Dog Safe This Winter

How is it that cold weather comes around every single year, but somehow it feels like we're always unprepared for it? While you're shuffling through boxes in storage searching for your homemade Bernie-Mittens, or shopping for a new scarf, be sure to take some extra measures to keep your dog safe and comfortable this winter. From hypothermia and frostbite to injured paws and antifreeze poisoning, there are a lot of things to watch out for in the colder months. Read the tips below and show winter who's boss! Control Their Exposure to the Cold Be aware of the temperature and act accordingly! When it's cold or snowy (or cold and snowy 🥶 ), you make sure you have all of your warm gear at the ready, or you just stay home instead. It should be no different for our lovely pets. 1. Keep In Body Heat Sometimes, controlling exposure to the cold means investing in a pet sweater if your dog's fur isn't great at insulating. If your dog has short hair and seems to shiver easily in the cold, buying a well-fitting sweater or coat can make bathroom breaks more bearable. 2. Footwear Consider buying doggie boots to prevent painful paw damage from the cold and avoid frostbite. Even though our dog's paw pads are made to be more durable than our weak human feet, standing in freezing snow and ice for an extended period of time can be uncomfortable and dangerous. 3. Stay Indoors Finally, there are situations in which staying indoors as much as possible is the best option. If the temperature is well below freezing and your dog is ill-equipped to deal with the cold, it's probably time to take a raincheck on your winter wonderland hike. Instead, take advantage of February's Dog Training Education Month (no one would complain if we extended this until spring, right?) and teach your dog a new skill from the warmth of your home. Watch Out for Salt and Chemicals Used to make our lives as humans easier, chemicals like antifreeze and deicers can be a huge detriment to the health and safety of our beloved pets. 4. Avoid Antifreeze Watching your dog (and cat) when they're outside around places where cars have been is absolutely necessary. Antifreeze can cause kidney failure when ingested and can have fatal effects in days. What makes it even worse is that our scent-oriented animals usually enjoy the taste of antifreeze and won't hesitate to eat it if available. A cat licking its paw after stepping in antifreeze, or a medium-sized dog licking up only 5 tablespoons could be enough to cause severe issues. For this exact reason, I have a "no snuffling around on the pavement" rule for my dog in the winter. 5. Dangerous De-Icers The salt and other ice-melting chemicals on roads and sidewalks are also best to be avoided. The ingestion of chemicals used to de-ice can cause intestinal issues and other health problems. Even when pure salt is used, ingestion can be dangerous and there can be negative effects on your pet's paws. Salt can be incredibly painful for your dog to walk on and can lead to dry, cracked, and bleeding paw pads. To prevent this, you can: Avoid salted sidewalks and roads all together Invest in dog booties Wash and wipe off your dog's feet after getting in from a walk Use a paw balm or wax to keep your dog's paws protected and moisturized Be sure to use pet-safe de-icers around your home Don't let winter win. Keep your dog safe, warm, and comfortable. If you're still unsure of what you need, your local pet store is a great resource for both winter-proof products and for personalized advice. Finding a product that not only works, but that your dog will actually tolerate can be difficult, but getting help from people that know their stuff and truly care about your pets can make all the difference!