Neighborhood Pet Store Day on Astro
Celebrate independent pet retail with exclusive Astro Offers, ready-to-use marketing materials, and tools that help bring more customers through your doors.
Neighborhood Pet Store Day is Saturday, September 26, 2026. Astro is helping independent pet retailers make the most of the weekend with limited-time Offers from participating brands, promotional resources, and campaign tools designed to help you turn local pride into real store traffic.
What is Neighborhood Pet Store Day?
Neighborhood Pet Store Day is a national celebration created by IndiePet to spotlight the independent pet retailers who keep local communities strong. It’s a day for pet owners to shop small, discover trusted neighborhood stores, and support the people who help them care for their pets every day.
On Astro, retailers can celebrate with exclusive, limited-time Astro Offers from participating brands, many available for the full weekend and some extending throughout the week.
Participation is open to all independently owned pet retailers, whether or not they are IndiePet members.
IndiePet & Astro Are Bringing the Deals Brick & Mortar!
Why Participate?
Make the most of NPSD with Astro Offers.
Astro gives retailers a simple way to turn Neighborhood Pet Store Day into a high-energy shopping event. With the right Offers, in-store signage, and customer communication, you can give shoppers more reasons to visit, save, and stock up locally.
Participation is open to all independently owned pet retailers, whether or not they are IndiePet members. Astro Offers is always free for independent retailers.
Retailers can:
- Enroll in exclusive NPSD Astro Offers
- Use shelf talkers and promotional signage to highlight participating products
- Promote savings through email, social media, and the Astro Pet Owner App
- Strengthen customer loyalty by reminding shoppers why local matters
How Retailers Can Get Ready
Offer enrollment begins August 1. Choose the Offers that make the most sense for your store, your customers, and the brands you already love carrying.
Print shelf talkers, create endcaps, and make your participating products easy to spot.
- 3. Tell your customers early
Start with “Save the Date” messaging in August, then build excitement as the event gets closer.
- 4. Celebrate all weekend
Most NPSD Astro Offers will run September 25–27, with some starting earlier or extending beyond the weekend.
Marketing Materials & Tools
When Shelves Talk, Products Walk!
Everything you need to spread the word.
Astro and IndiePet provide promotional resources to help you bring Neighborhood Pet Store Day to life in your store and online.
Available resources include:
- Webinar: Learn How to Win BIG on NPSD
- NPSD logos and digital graphics
- Social media assets
- Printable shelf talkers
- My Astro Landing Page
- Astro Pet Owner App
- Downloadable signage provided by Astro and IndiePet.
- Astro Marketing Suite campaign templates
Astro Marketing Suite
Subscriber Perks
Promote NPSD without starting from scratch.
Astro Marketing Suite subscribers will have access to a ready-made Neighborhood Pet Store Day campaign series inside the Template Library. These templates are designed to help you build excitement, spotlight your enrolled Offers, and remind customers to shop local during the big weekend.
Use the NPSD Campaign Series and the Astro Marketing Calendar to schedule your August save-the-date campaigns and September reminder emails in advance.
Customize each message with your store’s personality, enrolled Offers, and event plans, then let your Astro Marketing Calendar keep everything on track.
Featuring Offers by these IndiePet Sponsors
Limited-time deals from brands that support local.
Participating brands are helping independent pet retailers celebrate with limited-time Astro Offers created for Neighborhood Pet Store Day. These Offers give customers more reasons to shop local while helping your store drive traffic, reward loyal shoppers, and introduce pet parents to products they’ll love
Already an Astro Retailer?
New to Astro?
Neighborhood Pet Store Day on Astro Works
Independent pet retailers have already seen how powerful this event can be when local pride, strong Offers, and smart promotion come together.
Tried and True.
Read about the difference retailers have
experienced with the help of Astro.
“Astro is so impactful for what we get to do for our customers. They see us going out of our way to be good for them. You can’t really put a price on that.”
Mike Modica, Lazy Creek Pet Food Centers in Lexington & Leesville, South Carolina
“We smashed today! [Neighborhood Pet Store Day]. We literally had an early Black Friday, and I’m ready to crush Black Friday! Hahahahaha!”
Corey White, Doodle Dogs in Calgary, Canada
“We love Astro and know that it is making a difference for us with our local customers!”
Sherry Cassin, Meow Mini Mart in Jersey City, NJ
“We love Astro! I’ve said it before, but our only complaint is that we didn’t sign up SOONER!!”
Diedra Giles, Reeses Barkery & Pawtique in McHenry, IL
Show Your Support!
Brands: Show Your Support for Independent Pet Retail
Neighborhood Pet Store Day is a powerful opportunity for brands to stand with the independent retailers who champion their products every day.
Participating brands can support retailers with high-value Astro Offers, co-branded marketing materials, and visibility across Astro’s NPSD promotions.
Pet Owners Who Shop Small, Save Big
Your neighborhood pet store is more than a place to shop. It’s where expert advice, trusted products, and real community care come together.
On Neighborhood Pet Store Day, visit your local independent pet shop to discover special savings and show your support for the businesses that support your pets year-round.
Show Your Support
with IndiePet
Are you a retailer looking to boost your store’s visibility? A pet brand on a mission to support independent pet retailers? Or a passionate pet lover wanting to celebrate? – Tell IndiePet who you are so they can get you to the right place!
For Pet Brands : How to Get Involved
Make a Big Impact for Independent Retail:
Show your support for local by co-sponsoring NPSD with IndiePet
Access co-branded digital flyers to promote your Astro Offer
- Get your Offer featured in our social campaigns, offer highlights, and retailer dashboards
NPSD Sponsor Benefits on Astro Include:
Astro + IndiePet + Brand logo exposure
Shelf talkers and endcap signage for retailers
Inclusion in Astro’s NPSD Featured Offers section (below)
Highlighted in campaign emails and social posts
For Retailers : How to Participate
Neighborhood Pet Store Day is your day to shine, and we have the Offers and promo materials to help you do just that!
Benefits for Your Store:
Access exclusive, high-value Astro Offers available only around NPSD
Drive foot traffic and revenue with a proven sales boost
Get co-branded marketing materials to help you promote your participation
Strengthen your community presence and customer loyalty
Let's Get Started!
For Pet Owners : How to Save
Your neighborhood pet store isn’t just another shop—it’s where passion meets purpose. When you shop small, you’re supporting people who care as much about your pets as you do.
Here’s why local matters:
Expert Advice: Independent retailers live and breathe pet nutrition. They’ll help you find the perfect food, toy, or supplement for your pet’s unique needs.
Better for Your Pet: Local shops often carry healthier, higher-quality products you won’t see at the big box or online giants.
Better for Your Community: Every purchase keeps dollars in your neighborhood, supporting local jobs and strengthening your community.
A Personal Touch: You’re more than just a customer—you and your pets are family.
Shop Small, Save Big!
- Save the Dates
- Visit your local participating pet store for exclusive NPSD savings.
- Post your finds, your pets, and your local pride with the hashtag #NeighborhoodPetStoreDay.
- Tag your local pet shop to help your friends find them.
- Follow and tag @NeighborhoodPetStoreDay on Facebook & Instagram.
Power to the Pet Shops:
Featured Offers from IndiePet Sponsors
Limited-Time Deals from Brands Who Support Local
These standout Offers will be live only during ‘Neighborhood Pet Store Day’ and the surrounding days. Enrollment in Offers begins in August via Astro!
Thanks to our brand partners, Astro Pet Shops can celebrate Neighborhood Pet Store Day all weekend.
Here’s a taste of whats to come!
Join Astro. Choose Offers. Sell More.
2025 is Already Breaking Records!
Retailers and their customers can expect 30% more Offers than 2024.
More than
More than
That means more ways for your customers to save, more reasons for them to shop local,
and more chances for your store to shine.
Astro is built for brick & mortar
New to Astro?
Independent brick-and-mortar retailers can sign up for a Free Trial and start taking advantage of Astro Offers right away.
At the end of the trial, retailers can choose to continue with a $0/month Offers-Only account or upgrade to a full Astro account to access additional features like Frequent Buyer and Adoption Rewards.
We can help you
spread the word
From our included ‘My Astro Landing Page‘ and ‘Astro Pet Owner App‘ to our Offers integrated Astro Marketing Suite, Astro helps you get the word out!
How to Win Big on Neighborhood Pet Store Day
Free Webinar for Indie Pet Retailers
You’ll learn:
✅ How to enroll in exclusive NPSD Astro Offers
✅ Which deals drive the most foot traffic and loyalty signups
✅ How to use our ready-made NPSD Campaign Series to highlight your promos
✅ How to schedule your NPSD campaigns ahead of time with Astro’s new Marketing Suite 3.0
