April 20-26, 2026
The Earth Week Shopping
Event That Gives Back
to Pets, People & the Planet
Earth Day is a reminder that
even small choices can add up.
This year, the Pet Sustainability Coalition (PSC) and Astro Loyalty are coming together to support a simple idea: when we shop thoughtfully and support local businesses, we help build a healthier future for pets and the planet.
Like many of PSC’s industry-wide initiatives, this one was shaped through member collaboration. Portland Pet Food, a PSC-accredited company committed to sustainability, took the lead in turning this idea into a coordinated moment that benefits the broader industry.
April 20-26, 2026
Celebrate Earth Day, All Week Long!
Focus on Pet Brands Centered Around Sustainability
Imagine a future where every choice for pets supports a thriving planet.
Be on the lookout for Offers by these
Participating PSC Accredited Members
Get Involved
Join the Coalition
Are you a pet brand committed to sustainability? The Pet Sustainability Coalition is a nonprofit organization of 200+ pet companies across the supply chain working together to create sustainable impact in the pet industry.
For Pet Brands : How to Get Involved
Make a Big Impact for Independent Retail:
Show your support for local by co-sponsoring NPSD with IndiePet
Access co-branded digital flyers to promote your Astro Offer
- Get your Offer featured in our social campaigns, offer highlights, and retailer dashboards
NPSD Sponsor Benefits on Astro Include:
Astro + IndiePet + Brand logo exposure
Shelf talkers and endcap signage for retailers
Inclusion in Astro’s NPSD Featured Offers section (below)
Highlighted in campaign emails and social posts
For Retailers : How to Participate
Earth Week is your chance to showcase your favorite sustainable brands and offer exclusive deals to your customers.
And we have the Offers and promo materials to help you do just that!
Benefits for your store:
- Access exclusive, high-value Astro Offers available only during Earth Week
Drive foot traffic and revenue with a proven sales boost
Get co-branded marketing materials to help you promote your participation
Strengthen your community presence and customer loyalty
Let's Get Started!
- Enroll in Earth Week Offers on Astro
- Download marketing materials and signage
- Display your Astro Offers shelf talkers in-store
- Follow and tag @PetSustainability on Facebook & Instagram.
For Pet Owners : How to Save
Your neighborhood pet store isn’t just another shop—it’s where passion meets purpose. When you shop small, you’re supporting people who care as much about your pets—and the environment—as you do.
Here’s why local matters:
Expert Advice: Independent retailers live and breathe pet nutrition. They’ll help you find the perfect food, toy, or supplement for your pet’s unique needs.
Better for Your Pet: Local shops often carry healthier, higher-quality products you won’t see at the big box or online giants.
Better for Your Community: Every purchase keeps dollars in your neighborhood, supporting local jobs and strengthening your community.
A Personal Touch: You’re more than just a customer—you and your pets are family.
Shop Small, Save Big!
- Mark Your Calendar: April 20 - 26, 2026
- Visit your local participating pet store for exclusive Earth Week savings.
- Post your finds, your pets, and your local pride with the hashtag #pscearthweek.
- Tag your local pet shop to help your friends find them.
- Follow and tag @PetSustainability on Facebook & Instagram.
Google
Apple
Office 365
Outlook
iCal
MS Teams
Shelves Talk and Products Walk!
Get the word out with Astro Shelf Talkers
...and promotional materials to boost in-store visibility.
We can help you
spread the word
From our included ‘My Astro Landing Page‘ and ‘Astro Pet Owner App‘ to our Offers integrated Astro Marketing Suite, Astro helps you get the word out!
BONUS Perks for Marketing Suite 3.0 Subscribers
We’ve added a brand-new Campaign Series to the Astro Marketing Suite to help you rally your customers around Neighborhood Pet Store Day!
🗓 3 Templates for August — Designed to build anticipation and get tails wagging well before September arrives.
🎉 5 Templates for September — Ready-to-send campaigns that spotlight your enrolled Offers and keep the excitement going—whether you’re celebrating for a day, a weekend, or the rest of the month!
With Marketing Suite 3.0, you can schedule all your campaigns in advance, customize them with your own voice, and reach the right customers at the perfect time.
➡️ Find them now in your Astro Marketing Suite Template Library under Featured Templates.
Join Astro. Choose Offers. Sell More.
Astro is built for brick & mortar
New to Astro?
Independent brick-and-mortar retailers can sign up for a Free Trial and start taking advantage of Astro Offers right away.
At the end of the trial, retailers can choose to continue with a $0/month Offers-Only account or upgrade to a full Astro account to access additional features like Frequent Buyer and Adoption Rewards.
