Celebrate Independent Pet Retail!

IndiePet's 'Neighborhood Pet Store Day' is September 27th

Get exclusive access to high-value Astro Offers, marketing materials, and community buzz—just for participating in this nationwide celebration of independent pet retailers!

Make it Count with Astro Offers!

What is Neighborhood Pet Store Day?

Taking place annually on the fourth Saturday of September, Neighborhood Pet Store Day is a national celebration of independent pet retailers, founded by IndiePet to spotlight the power of shopping small and local.
 
Astro Loyalty helps you make the most of it by unlocking richer, limited-time Astro Offers and community-focused marketing support.

📅 Date: Saturday, September 27, 2025

Astro Offers Available: All weekend—some for the entire week!

📊 In 2024, retailers using NPSD Astro Offers saw sales greater than Black Friday and Small Business Saturday combined.

IndiePet & Astro Are Bringing the Deals Brick & Mortar!

Show Your Support!

Show Your Support
with IndiePet

Are you a retailer looking to boost your store’s visibility? A manufacturer on a mission to support independent pet retailers? Or a passionate pet lover wanting to celebrate? – tell IndiePet who you are so they can get you to the right place!

For Pet Brands : How to Get Involved

Make a Big Impact for Independent Retail:
NPSD Sponsor Benefits on Astro Include:
  • Astro + IndiePet + Brand logo exposure

  • Shelf talkers and endcap signage for retailers

  • Inclusion in Astro’s NPSD Featured Offers section (below)

  • Highlighted in campaign emails and social posts

For Retailers : Why Participate?

 Benefits for Your Store:
  • Access exclusive, high-value Astro Offers available only around NPSD

  • Drive foot traffic and revenue with a proven sales boost

  • Get co-branded marketing materials to help you promote your participation

  • Strengthen your community presence and customer loyalty

IndiePet Partners are
Bringing the Deals to the Neighborhood!

Power to the Pet Shops:
Featured Offers from IndiePet Sponsors

Limited-Time Deals from Brands Who Support Local

These standout Offers will be live only during ‘Neighborhood Pet Store Day’ and the surrounding days. Enrollment in Offers begins in August via Astro!

Thanks to our brand partners, Astro Pet Shops can celebrate Neighborhood Pet Store Day all weekend.

Here’s a taste of whats to come!

Not an Astro Retailer?

Celebrate Neighborhood Pet Store Day, All Weekend Long!

Most of the Neighborhood Pet Store Day Astro Offers will run from

September 26th to September 28th, though some will begin earlier

in September or possibly extend further into October!

🗓️ Retailers can begin enrolling in Offers starting August 1st

giving you plenty of time to merchandise, print shelf talkers,

and launch your Save the Date campaigns!

Shelves Talk and Products Walk!

Astro retailers enrolled in
Neighborhood Pet Store Day Astro Offers
gain access to complimentary shelf talkers...
...and promotional materials to boost in-store visibility.

The Numbers Speak For Themselves.

2024’s Neighborhood Pet Store Day weekend was nothing short of incredible, thanks to our awesome retailer members and brand partners!

Astro retailers who enrolled in our Neighborhood Pet Store Day Astro Offers achieved remarkable results compared to the average weekend.

Bottom line:
Astro retailers do better.
A lot better!

Bottom line:
Astro retailers do better.
A lot better!

Join Astro. Choose Offers. Sell More.

2025 is Already Breaking Records!

Retailers can expect 30% more Offers than 2024.

More than

Astro Offers available to US retailers
0

That means more ways for your customers to save, more reasons for them to shop local,

and more chances for your store to shine.

More than

Astro Offers available to US retailers
0

More than

Astro Offers available to Canadian retailers
0

Tried and True.

Read about the difference retailers have
experienced with the help of Astro.

“Astro is so impactful for what we get to do for our customers. They see us going out of our way to be good for them. You can’t really put a price on that.” ~ Mike Modica, Lazy Creek Pet Food Centers in Lexington & Leesville, South Carolina

“We smashed today! [Neighborhood Pet Store Day]. We literally had an early Black Friday, and I’m ready to crush Black Friday! Hahahahaha!” ~ Corey White, Doodle Dogs in Calgary, Canada 

“We love Astro and know that it is making a difference for us with our local customers!” ~ Sherry Cassin, Meow Mini Mart in Jersey City, NJ

“We love Astro! I’ve said it before, but our only complaint is that we didn’t sign up SOONER!!”Diedra Giles, Reeses Barkery & Pawtique in McHenry, IL

Astro is built for brick & mortar

New to Astro?

Independent brick-and-mortar retailers can sign up for a Free Trial and start taking advantage of Astro Offers right away.

At the end of the trial, retailers can choose to continue with a $0/month Offers-Only account or upgrade to a full Astro account to access additional features like Frequent Buyer and Adoption Rewards.

We can help you
spread the word

From our included ‘My Astro Landing Page‘ and ‘Astro Pet Owner App‘ to our Offers integrated Astro Marketing Suite, Astro helps you get the word out!