Celebrate Independent Pet Retail!
IndiePet's 'Neighborhood Pet Store Day' is September 27th
Get exclusive access to high-value Astro Offers, marketing materials, and community buzz—just for participating in this nationwide celebration of independent pet retailers!
Make it Count with Astro Offers!
What is Neighborhood Pet Store Day?
📅 Date: Saturday, September 27, 2025
⏳ Astro Offers Available: All weekend—some for the entire week!
📊 In 2024, retailers using NPSD Astro Offers saw sales greater than Black Friday and Small Business Saturday combined.
IndiePet & Astro Are Bringing the Deals Brick & Mortar!
Show Your Support!
Show Your Support
with IndiePet
Are you a retailer looking to boost your store’s visibility? A manufacturer on a mission to support independent pet retailers? Or a passionate pet lover wanting to celebrate? – tell IndiePet who you are so they can get you to the right place!
For Pet Brands : How to Get Involved
Make a Big Impact for Independent Retail:
Show your support for local by co-sponsoring NPSD with IndiePet
Access co-branded digital flyers to promote your Astro Offer
- Get your Offer featured in our social campaigns, offer highlights, and retailer dashboards
NPSD Sponsor Benefits on Astro Include:
Astro + IndiePet + Brand logo exposure
Shelf talkers and endcap signage for retailers
Inclusion in Astro’s NPSD Featured Offers section (below)
Highlighted in campaign emails and social posts
For Retailers : How to Participate
Neighborhood Pet Store Day is your day to shine, and we have the Offers and promo materials to help you do just that!
Benefits for Your Store:
Access exclusive, high-value Astro Offers available only around NPSD
Drive foot traffic and revenue with a proven sales boost
Get co-branded marketing materials to help you promote your participation
Strengthen your community presence and customer loyalty
For Pet Owners : How to Save
Your neighborhood pet store isn’t just another shop—it’s where passion meets purpose. When you shop small, you’re supporting people who care as much about your pets as you do.
Here’s why local matters:
Expert Advice: Independent retailers live and breathe pet nutrition. They’ll help you find the perfect food, toy, or supplement for your pet’s unique needs.
Better for Your Pet: Local shops often carry healthier, higher-quality products you won’t see at the big box or online giants.
Better for Your Community: Every purchase keeps dollars in your neighborhood, supporting local jobs and strengthening your community.
A Personal Touch: You’re more than just a customer—you and your pets are family.
Shop Small, Save Big!
- Mark Your Calendar: Saturday, September 27, 2025
- Visit your local participating pet store for exclusive NPSD savings.
- Post your finds, your pets, and your local pride with the hashtag #NeighborhoodPetStoreDay.
- Tag your local pet shop to help your friends find them.
- Follow and tag @NeighborhoodPetStoreDay on Facebook & Instagram.
Google
Apple
Office 365
Outlook
iCal
MS Teams
Power to the Pet Shops:
Featured Offers from IndiePet Sponsors
Limited-Time Deals from Brands Who Support Local
These standout Offers will be live only during ‘Neighborhood Pet Store Day’ and the surrounding days. Enrollment in Offers begins in August via Astro!
Thanks to our brand partners, Astro Pet Shops can celebrate Neighborhood Pet Store Day all weekend.
Here’s a taste of whats to come!
Celebrate Neighborhood Pet Store Day, All Weekend Long!
Most of the Neighborhood Pet Store Day Astro Offers will run from
September 26th to September 28th, though some will begin earlier
in September or possibly extend further into October!
🗓️ Retailers can begin enrolling in Offers starting August 1st—
giving you plenty of time to merchandise, print shelf talkers,
and launch your Save the Date campaigns!
Shelves Talk and Products Walk!
Get the word out with Astro Shelf Talkers
...and promotional materials to boost in-store visibility.
The Numbers Speak For Themselves.
2024’s Neighborhood Pet Store Day weekend was nothing short of incredible, thanks to our awesome retailer members and brand partners!
Astro retailers who enrolled in our Neighborhood Pet Store Day Astro Offers achieved remarkable results compared to the average weekend.
Pet Owners who chose to shop at their local pet store this weekend collectively saved well over $950,000!
Astro retailers and the pet parents who shop local don’t just do better.
They thrive.
Astro retailers and the pet parents who shop local don’t just do better.
They thrive.
Join Astro. Choose Offers. Sell More.
2025 is Already Breaking Records!
Retailers and their customers can expect 30% more Offers than 2024.
More than
More than
That means more ways for your customers to save, more reasons for them to shop local,
and more chances for your store to shine.
Tried and True.
Read about the difference retailers have
experienced with the help of Astro.
“Astro is so impactful for what we get to do for our customers. They see us going out of our way to be good for them. You can’t really put a price on that.” ~ Mike Modica, Lazy Creek Pet Food Centers in Lexington & Leesville, South Carolina
“We smashed today! [Neighborhood Pet Store Day]. We literally had an early Black Friday, and I’m ready to crush Black Friday! Hahahahaha!” ~ Corey White, Doodle Dogs in Calgary, Canada
“We love Astro and know that it is making a difference for us with our local customers!” ~ Sherry Cassin, Meow Mini Mart in Jersey City, NJ
“We love Astro! I’ve said it before, but our only complaint is that we didn’t sign up SOONER!!” – Diedra Giles, Reeses Barkery & Pawtique in McHenry, IL
Astro is built for brick & mortar
New to Astro?
Independent brick-and-mortar retailers can sign up for a Free Trial and start taking advantage of Astro Offers right away.
At the end of the trial, retailers can choose to continue with a $0/month Offers-Only account or upgrade to a full Astro account to access additional features like Frequent Buyer and Adoption Rewards.
We can help you
spread the word
From our included ‘My Astro Landing Page‘ and ‘Astro Pet Owner App‘ to our Offers integrated Astro Marketing Suite, Astro helps you get the word out!
BONUS Perks for Marketing Suite 3.0 Subscribers
We’ve added a brand-new Campaign Series to the Astro Marketing Suite to help you rally your customers around Neighborhood Pet Store Day!
🗓 3 Templates for August — Designed to build anticipation and get tails wagging well before September arrives.
🎉 5 Templates for September — Ready-to-send campaigns that spotlight your enrolled Offers and keep the excitement going—whether you’re celebrating for a day, a weekend, or the rest of the month!
With Marketing Suite 3.0, you can schedule all your campaigns in advance, customize them with your own voice, and reach the right customers at the perfect time.
➡️ Find them now in your Astro Marketing Suite Template Library under Featured Templates.
How to Win Big on Neighborhood Pet Store Day
Free Webinar for Indie Pet Retailers
You’ll learn:
✅ How to enroll in exclusive NPSD Astro Offers
✅ Which deals drive the most foot traffic and loyalty signups
✅ How to use our ready-made NPSD Campaign Series to highlight your promos
✅ How to schedule your NPSD campaigns ahead of time with Astro’s new Marketing Suite 3.0
