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The Power of PIN Webinar Series

Connecting with the Pet Industry Network (PIN)

Join Our New Webinar Series!

In each episode of this exclusive series, you’ll meet one of our fellow members of the Pet Industry Network (PIN) and gain practical tips tailored to pet businesses from seasoned experts. The Pet Industry Network brings together pet business owners and trusted service providers—including coaches, consultants, and agencies—dedicated to helping you thrive.

Each episode requires separate registration, so don’t forget to sign up individually to join us for every new topic. Whether you attend live or not, all registrants will receive recordings and Q&A highlights via email.

This series is open to neighborhood retailers, brands, and distributors alike. The more, the merrier—come learn, connect, and grow with us!

Ready to make your pet business POP in 2025? Join us monthly!

Episode #4: Dissecting the Anatomy of a VIRAL Reel

Hosted by Skarlet Rockwood of Pet Business Marketer

Tuesday, May 13 | 2:00 PM EST

Register Here

Replays, which include the contents of the live chat and Q&A responses, will only be accessible to those who register before the start of an episode.

Ever wonder what makes a Reel blow up while others barely budge the algorithm? We’re cutting straight to the core of it.

Join us for an unfiltered look at what really goes into creating Reels that pop, led by Skarlet Rockwood—pet industry marketing powerhouse and founder of Pet Business Marketer. With a background in behavior science and a track record for helping indie pet retailers crush it on social, Skarlet will break down the key ingredients behind viral Reels that actually drive traffic and sales.

You’ll learn:

  • What actually matters when creating Reels (spoiler: it’s not just trending audio)
  • How to structure content that hooks, holds, and converts
  • Pet-industry specific tips to showcase Astro Offers without sounding like an ad
  • How to use storytelling, visuals, and captions to build trust and engagement

This isn’t about chasing clout—it’s about creating intentional, scroll-stopping content that supports your business. If you’ve been hesitant to jump into Reels or aren’t getting the traction you hoped for, this is your sign.

Episode #1: Holiday Hustle:
Email Marketing Strategies to Drive Sales
Matt Aldrich of Pet Engine Marketing
Episode #3: Maximize Your Trade Show Success: Strategies for Global and Beyond
Candace D’Agnolo of Pet Boss Nation
Episode #2: Marketing at the Speed of AI:
Unlock Your Pet Business' Potential
Jolanta Smulski of Pet Pro Media
Full Playlist on YouTube

marketing tips from your astro team

Deep Dive Into Marketing LIVE!

Each episode has its own registration link. Make sure to register for each one independently. You are welcome to register for all webinars or pick and choose the topics that interest you. The recordings and Q&As are shared via email with all who register, regardless of whether you were able to attend the live event.

Neighborhood Retailers, Brands, and Distributors are all welcome to attend these webinars. The more the merrier!

Recordings will only be accessible to those who register prior to the start of an episode. Webinars will begin at 3pm EST on the dates mentioned.

On Demand Webinar

sharing the love

  • We will focus on the idea and intention behind Sharing The Love
  • We'll visit the My Astro Webpage & the Astro Marketing Suite
  • Best practices for Sharing The Love on your social media pages - Instagram is the heart of Sharing The Love!
  • Instructions on how to use the Canva Template that can be shared with new pet owners when they come into your store
  • And finally, how to communicate with your Sharing The Love recipients via the Marketing Suite
Register & Watch
On Demand Webinar

astro mobile app

How to get your customers on the mobile app, and what are the benefits of adding SMS Text Campaining

Helpful links:
  • How to Customize Your Mobile App
  • SMS Text overview, Activation & Sending
  • SMS Text Confiuration & Settings
Register & Watch
On Demand Webinar

what's the deal with astro coupons

Astro’s number one goal is to keep your customers walking through your door. Astro Coupons are yet another way that Astro and our brand partners help to accomplish this goal.

Astro Coupons are unique:
  • You can choose whether to opt-in
  • Your customers can only redeem their exclusive Astro Coupons at your store
  • Astro Coupons are straight-forward and simple to redeem
  • Astro Coupons automatically report to your distributors for reimbursement
In this webinar, we will demonstrate:
  • How to opt-in to, or out of, an Astro Coupon
  • Show you the email that will be sent to your customer/s on April 1st
  • Go over where to find the list of your customers who were pre-selected to receive the coupon
  • BONUS: For those subscribed to our Marketing Suite, I will show you how to send your own follow-up Quick Campaigns to your chosen customers (this same process can be used for your Sharing The Love Bounce Back Coupons!)
  • How to redeem an Astro Coupon for pre-selected customer
  • Where to find your reimbursement credits
Register & Watch

recordings of webinars past

Pre-registering for a specific webinar will give you access to the streaming recording. Your link to access the recording will be emailed to you after the live webinar ends.

If you missed the deadline to register, visit our YouTube Channel and explore our Astro Marketing Suite Deep Dive playlist.

Kat Carbonaro
Speaker
Marketing Director
Stacey Desnoyers
Moderator
Sales Director
& Queen of Canada
Tessa Richardson
Moderator
Retailer Support Specialist

the power of
independent pet marketing

Brought to you by the team at Astro Marketing!
No Design Skills Needed.
Just Drag, Drop, Point & Click

It’s done-for-you campaigning designed exclusively for the Neighborhood Pet Shop because no one knows you as we do!

Astro Marketing harnesses the power of the marketing teams behind your favorite brands and places those horses in your stable. All you need to do is hitch those horses to your wagon – and away you go!

With just a couple of clicks, you can quickly customize a pet-themed campaign from our rotating calendar, and deliver it to your customers via the communication method they choose!

Astro Marketing takes the overthinking out of marketing. It’s decisions when you need them, and choices when you want them.

We're so much more
than just email marketing!