Promotion Calendar & Marketing Materials | NOVEMBER

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November is chock full of holidays that pair perfectly with Astro Offers, Sharing the Love Adoption Programs, and My Promotions. Astro has added new Astro Templates and Astro Images to your Marketing Suite that you can use to showcase your store’s special promotions for the month.

November’s Month-Long Holidays

National Senior Pet Month brings to light the health and wellbeing of our aging pets. This holiday grants you the awesome opportunity to educate your customers about how they can contribute to their senior’s quality of life by incorporating supplements into their diet. Lessons on cognitive enrichment and exercise can also come into play. Impress your customers with your knowledge and your healthy inventory!

Marketing Materials: Astro Template, Astro Images, Related Offers, Astro Blog (coming soon!)

My Promotion Idea: $/% Off All Senior Pet Care Products. Put together a fun display to capture your customer’s interest.

Related Holidays: Adopt a Senior Pet Month

Adopt a Senior Pet Month continues this month’s senior pet theme and gives you yet another opportunity to celebrate pet adoption in your community. Sharing the Love allows you to design the perfect Welcome Home Bundle for a newly adopted senior. Your new customer can choose full-size Food items, a Treat, and a Supplement from brands such as Earth Buddy, Grizzly Pet Products, Primal Pet Foods, The Bear & The Rat, and Ultra Oil.

Marketing Materials: Astro Template with Sharing the Love, Astro Images, Your My Astro Webpage, Astro Blog (coming soon!)

My Promotion Idea: Free Toy, Treat, or Service (Dog Wash, Daycare Visit, etc) to any Senior Pet adopted this month. Pairs beautifully with Sharing the Love – Make sure you are enrolled in Pet Adoption Programs!

Related Holidays: National Senior Pet Month

Pet Diabetes Month reminds us that pets with diabetes can live long, happy, healthy lives. #PetDiabetesMonth was created to spread awareness about diabetes and how it can be diagnosed and managed. A healthy diet can play a big role in maintaining the health of pets with diabetes. Suggestions include a diet rich in fiber, low in carbs, and low in simple sugars; then depending on the specific pet’s needs they may also need a diet that is low in fat. Do your research, then review your inventory, and make a list of the available diets at your store that meet these criteria.

Marketing Materials: Astro Template with Awareness Links, Related Offers, Astro Images, Astro Blog (coming soon!)

Related Holidays: Cook For Your Pets Day (Nov 1st), National Take a Hike Day (Nov 17th)

National Pet Cancer Awareness Month, #PetCancerAwarenessMonth, was created by Veterinary Pet Insurance (VPI), and the Animal Cancer Foundation with a goal to raise money and increase awareness to fight the leading killer of pets by uniting pet and human research. While western medicine continues to work towards a cure, holistically we can do our research and design a healthy diet to support the body while it battles cancer and the cancer treatments that the body may be undergoing. As an ambassador of pet nutrition, you can empower your customers with the tools they need to contribute to their pet’s wellness.

Marketing Materials: Astro Template with Awareness Links, Related Offers, Astro Images, Astro Blog (coming soon!)

Fundraiser Events: CLEAR (Canine Lymphoma Education Awareness & Research) will put on a virtual 5k run/walk – CLEAR’s Jog for Dogs 2020! Participants will be able to run, jog, bike or walk a 5k anywhere, any time, between November 1 and December 31.

Related Holidays: Cook For Your Pets Day (Nov 1st), National Canine Lymphoma Awareness Day (Nov 7th)

November’s Holidays by Week

About The Author

Katherine Carbonaro Kat lives in a spooky house surrounded by farmland in Hillsborough, NC, and couldn't be happier! Her two beloved cats, MeNow and Mr. Bumbles were both bottle-fed and raised by her. Huxley, her faithful companion, is estimated to be around 16 years old but still enjoys his daily mile-long walks and occasional hikes, a testament to the power of proper nutrition. Long live Neighborhood Pet!