Astro Fresh News | October 2022

  • 5 Min Read
This Edition Includes:

New Brands & Frequent Buyer Programs on Astro

Liq brands believe that bold taste & experience can be built through choiceful ingredients. It’s those simple, joyous moments with our pets that make such a meaningful impact on our lives. Those moments shouldn’t come at a cost to their health & your happiness. With Liq brands, you’ll never have to sacrifice fun in place of health. We’re committed to creating highly engaging, entertaining & consciously crafted products. Bring on the happy!

Now you can feed their goofy side. Krunch dog treats are designed to captivate with their crispy texture & animated crunch. They’re low in fat and made with ancient grains & gut-healthy root veggies — Permission to feel good about your feel-good moments! 

Click here for more details and a link to enroll your store!


Liq lickable dog treat is all about heartfelt connection. Its patented bottle design is natural to hold, making it easy for your dog to get some licks of love… right from your hand. Made from all-natural ingredients & hyper-low in calories, let them lick it up — sans guilt!

Click here for more details and a link to enroll your store!

October Astro Offers

October is “National Pet Wellness Month,” and therefore, a great time to share the healthy brands you carry with your customers via Astro Offers.

And, of course, there’s Halloween, aka Growl-o-ween! Astro has the treat Offers to keep your customers’ cupboards full. Several brands are even doing special Flash Sales during the week of Halloween.

Halloween Flash Sales & Spooky Offers

Black Friday Offers

Most of the Black Friday Flash Sale Offers are published and ready for you to start enrolling! This year is going to be HUGE!

New Advanced Astro Points Platform

Exciting news! We just added several new updates to Astro Points and launched the Advanced Astro Points Platform.

The Advanced Astro Points Platform uses elements of the Astro Marketing Suite to create a robust points program that can reward and redeem points with a level of specificity never before seen on Astro! There are now ways to create engaging Action Events, Reward Points by Day, and assign Customer Tags based on lifetime points so your VIP customers can unlock new levels of unique Events & Rewards.

NEW Advanced Astro Points Platform Features

Action Events: Several options have been added to the Action Event type, such as Signup Bonus, First Points Transaction Bonus, New Customer Referral (Coming Soon), Pet Birthday, Specific Product Purchase, and Other.

Points By Day: This allows you to automatically program events to only reward Points on specific days or create a “double point” event for specific day(s). 

Customer Tags: You can create Tags in the Marketing Suite or within the Loyalty Points section. You can use these tags to Include or Exclude groups of customers from earning points. You will also be able to include or exclude customer tags for Reward options as well. 

Do you want to harness the power of our Advanced Points Platform for your store? First, you will need to add “Loyalty Points” to your Astro Member account, then you will need to subscribe to the ‘Astro Marketing Suite.’ Once those steps are finished, reach out to us via to start building the Points Program of your DREAMS!

NEW Standard Astro Loyalty Points Features

In addition, we’ve added several enhancements to our standard Astro Loyalty Points Platform. Have you already added Astro Loyalty Points to your Astro Membership? Then these new features will be available to you soon!

Redeemable Same Day: This option will allow you to choose whether or not your customers can earn points that can be redeemed on the same day as their purchase.

Max Redemption Reward: Allows you to set a limit on how many times the customer can redeem a particular Reward and an option for you to set a limit on how many times the customer can redeem over a specific period of days. 

Max Allowed Points: This allows you to cap the number of points a customer can earn per transaction. It also helps prevent user error on the part of the cashier, so they can never give a customer more than X amount of points per visit.

These additional options for the Loyalty Points program will be available on Wednesday, October 5th. You can reach out to if you are interested in using Loyalty Points or have any questions/need any assistance setting up these new options!

Astro Loyalty Points Webinar

Join the Astro Marketing Team for a live webinar on October 17th at 3:00 PM EST to see the new Advanced Loyalty Points Platform and the new Loyalty Points Updates in action! 

We’ll go over several design ideas using these new features so you can better understand the loyalty-building possibilities of this platform.

Do you currently use Astro Points? Do you use another Points Platform? Have you been considering adding Astro Points to your Astro Membership? Do you use the Astro Marketing Suite? If you answered yes to any of these, join us!

Register Here to reserve your spot. A recording of the webinar will be sent to all who register.

New Astro Academy Articles in the AstroBlog

Is Email Marketing Still Effective for Independent Pet Retailers?

Many smaller, independent business owners feel that the concept of ‘effective email marketing’ could never apply to them. Thankfully, this isn’t true! Email marketing is …

Is Email Marketing Still Effective for Independent Pet Retailers? Read More »

The Importance of Building Customer Relationships in Pet Retail

Regardless of what kind of business you run, building strong customer relationships is a must if you want your company to be successful long-term. In …

The Importance of Building Customer Relationships in Pet Retail Read More »

Astro Loyalty Featured in Pet Age Magazine

Astro Loyalty is an online technology service aimed at supporting specialty and independent pet retailers. The service enables retailers to offer and automate manufacturer coupons, rebates and rewards at the point of sale to increase revenue. Pet Age recently spoke with Astro Loyalty president Jimmy Haverstick to learn how the company helps independent pet retailers drive customer loyalty and store sales. Click here for the full article.

October Pet Holidays

October is both “Adopt-A-Dog Month” and “Adopt-a-Shelter Dog Month,” two huge holidays for those of you ‘Sharing The Love!’ Do you need help spreading the word about your store’s participation in this platform? Check out our new Customizable Media Kit full of Canva Templates, which you can print and put up in your store, hand out at events, or give to your local rescues and shelters.

  • Adopt-A-Dog Month (American Humane Association)
  • Adopt-a-Shelter Dog Month (ASPCA)
  • National Pet Wellness Month
  • National Pit Bull Awareness Month
  • National Walk Your Dog Week (1st week of October)
  • Oct 1: National Black Dog Day
  • Oct 16: Global Cat Day
  • Oct 29: National Cat Day
  • Oct 30: National Pit Bull Awareness Day
  • Oct 31: Halloween

Where Can You See Astro This Month?

Animal Supply Northwest Pop-Up Show

October 11 – 12

About The Author

Katherine Carbonaro Kat lives in a spooky house surrounded by farmland in Hillsborough, NC, and couldn't be happier! Her two beloved cats, MeNow and Mr. Bumbles were both bottle-fed and raised by her. Huxley, her faithful companion, is estimated to be around 16 years old but still enjoys his daily mile-long walks and occasional hikes, a testament to the power of proper nutrition. Long live Neighborhood Pet!